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(12,258)
- People (36)
- News (1,906)
- Research (8,705)
- Events (38)
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- Faculty Publications (6,751)
Show Results For
- All HBS Web
(12,258)
- People (36)
- News (1,906)
- Research (8,705)
- Events (38)
- Multimedia (38)
- Faculty Publications (6,751)
- February 1998 (Revised March 2003)
- Teaching Note
Eli Lilly and Company: Drug Development Strategy (A) and (B) TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-698-010) and (9-698-026). View Details
- 2014
- Article
Framework for China's Novel Sustainable Evaluation System Strategy
By: Robert G. Eccles and Peijun Duan
China’s sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is insufficient; second, some resources and environment loads have reached their limits; third, some products affecting the... View Details
Eccles, Robert G., and Peijun Duan. "Framework for China's Novel Sustainable Evaluation System Strategy." Art. 1. Zhongguo ke xue yuan yuan kan [Bulletin of the Chinese Academy of Sciences] 29, no. 4 (2014): 401–409.
- fall 1991
- Article
A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy
Wheelwright, S. C. "A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy." Target 7, no. 4 (fall 1991): 4–16.
- 05 May 2000
- Conference Presentation
Managing the Sources of Uncertainty: Matching Process and Context in New Product Development
By: Alan MacCormack and Roberto Verganti
- June 1997
- Teaching Note
Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN
By: Marco Iansiti
Teaching Note for (9-697-052). View Details
- 2023
- Chapter
Organizational Development
By: Min Basadur, Tim Basadur and Goran Calic
Our review of the field of Organizational Development (OD) reveals an extensive range of tools which attempt to help organizations improve performance. We believe that OD should be studied differently: As a continuous process of change-making or innovation. How this... View Details
Keywords: Change; Cognition and Thinking; Creativity; Organizational Change and Adaptation; Innovation and Management
Basadur, Min, Tim Basadur, and Goran Calic. "Organizational Development." Chap. 17 in Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues. Second Edition by Roni Reiter-Palmon and Sam Hunter, 239–255. Academic Press, 2023.
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
- 1996
- Chapter
Developing an Organization Capable of Strategy Implementationand Reformulation: A Preliminary Test
By: Russell Eisenstat and M. Beer
Eisenstat, Russell, and M. Beer. "Developing an Organization Capable of Strategy Implementationand Reformulation: A Preliminary Test." In Organizational Learning and Competitive Advantage, by B. Moingeon and A. Edmondson. London: Sage Publications, 1996.
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- 1992
- Working Paper
Developing an Organization Capable of Strategy Implementation and Reformulation: A Preliminary Test
By: M. Beer, R. A. Eisenstat and R. Biggadike
- July 1993 (Revised September 1994)
- Case
Millipore New Product Commercialization: A Tale of Two New Products
By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization... View Details
Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)
- May 1998
- Teaching Note
Development Relationships TN
By: David A. Thomas and Emily Heaphy
The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The... View Details
- March 1989 (Revised August 1994)
- Case
Avon Products
Avon Products announced both a change in its business focus and a reduction of its dividend in June 1988. To offset the likely stock price effect of the dividend reduction, Avon announced at the same time an unusual exchange offer, under which it would take up to 25%... View Details
Tiemann, Jonathan. "Avon Products." Harvard Business School Case 289-049, March 1989. (Revised August 1994.)
- 2001
- Working Paper
Managing the Sources of Uncertainty: Matching Process and Context in New Product Development
By: Alan MacCormack and Roberto Verganti
- 2006
- Book
Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany
By: Gunnar Trumbull
Trumbull, Gunnar. Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany. Ithaca: Cornell University Press, 2006.
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- October 2000 (Revised December 2000)
- Background Note
Product Policy Decisions
By: Robert J. Dolan
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
Dolan, Robert J. "Product Policy Decisions." Harvard Business School Background Note 501-049, October 2000. (Revised December 2000.)
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- 2020
- Working Paper
Accounting for Product Impact in the Consumer Finance Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Consumer Finance; Financial Services; Financial Inclusion; Product; Product Design; Product Positioning; Society; Corporate Social Responsibility and Impact; Personal Finance; Credit Cards; Financial Services Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)