Publications

2000
Working Paper

Towards a Contingent Model of the New Product Development Process: A Comparative Empirical Study

By: Alan MacCormack

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

product idea that gets rejected or that gets approved and then bombs will damage the middle manager's career. "As a consequence of this natural process of deciding what to carry forward, the ideas that... View Details

Keywords: by Loren Gray

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

February 1999 (Revised June 2003)
Exercise

"Shad" Process Flow Design (C)

By: Roy D. Shapiro

Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details

Keywords: Production

Research Summary

Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)

By: Laura Alfaro

Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details

Keywords: Gains From Multinational Production; Firm Selection; Knowledge Spillover

November–December 2019
Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy

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Web

2+2 Application Process | MBA

2+2 Application Process The 2+2 program is a deferred admission process for current students, either in college or full-time master’s degree programs. 2+2 is comprised of at least two years of professional... View Details

February 1999 (Revised September 2006)
Exercise

"Shad" Process Flow Design (B)

By: Roy D. Shapiro

Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details

Keywords: Production

Research Summary

corporate strategy, international strategy, strategy process

By: David J. Collis

David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details

January 2018 (Revised August 2020)
Background Note

Continuous Software Development: Agile's Successor

By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull

In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product... View Details

January 1992 (Revised February 1992)
Case

Quantum Corp.: Business and Product Teams

By: Steven C. Wheelwright and Clayton M. Christensen

Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details

Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry

December 1986 (Revised January 1988)
Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry

August 1999 (Revised November 2000)
Background Note

Issues of Product Policy

Explores the basic vocabulary and issues related to product policy within a firm. View Details

Keywords: Product Marketing; Product Development

January 2007
Background Note

Note on Biotech Business Development

By: Richard G. Hamermesh and Robert F. Higgins

Describes the business development process in biotechnology companies. Topics covered include: participants in the licensing process and their interests, the major steps in the licensing process, the terms that are part of most agreements, and the most contentious... View Details

Keywords: Agreements and Arrangements; Entrepreneurship; Intellectual Property; Biotechnology Industry