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  • All HBS Web  (8,498)
    • People  (32)
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  • June 1994 (Revised March 1995)
  • Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details
Keywords: Product Development; Product Launch; Problems and Challenges
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Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
  • 2022
  • Chapter

Fiscal Development under Colonial and Sovereign Rule

By: Ewout Frankema and Marlous van Waijenburg
This chapter explores differences in the making of a ‘modern’ fiscal state under colonial and sovereign rule. Focusing on African and Asian colonies (1820–1970) and their respective European metropoles, it argues that while the introduction of ‘modern’... View Details
Keywords: Fiscal Modernization; Colonial Rule; Economic History; Sovereign Finance; History; Taxation; Africa; Asia
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Frankema, Ewout, and Marlous van Waijenburg. "Fiscal Development under Colonial and Sovereign Rule." In Global Taxation: How Modern Taxes Conquered the World, edited by Philipp Genschel and Laura Seelkopf, 67–98. Oxford: Oxford University Press, 2022.
  • Article

What Do State-Owned Development Banks Do? Evidence from BNDES, 2002–09

By: Sergio G. Lazzarini, Aldo Musacchio, Rodrigo Bandeira-de-Mello and Rosilene Marcon
Defendants of state-owned development banks emphasize their role in reducing capital constraints and fostering productive investment; detractors point out that they may benefit politically connected capitalists or bail out inefficient firms. We study the effect of... View Details
Keywords: State Capitalism; Development Banks; Industrial Policy; Banking Industry; Brazil
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Lazzarini, Sergio G., Aldo Musacchio, Rodrigo Bandeira-de-Mello, and Rosilene Marcon. "What Do State-Owned Development Banks Do? Evidence from BNDES, 2002–09." World Development 66 (February 2015): 237–253.
  • December 2011 (Revised January 2015)
  • Background Note

The Product Manager

By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
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Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
  • 01 Apr 2002
  • Conference Presentation

To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise

By: Andrew McAfee and Alan MacCormack
Keywords: Product Development; Online Technology; Web
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McAfee, Andrew, and Alan MacCormack. "To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise." Paper presented at the Production and Operations Management Society Annual Conference, San Francisco, April 01, 2002.
  • July 2019
  • Case

Four Products: Predicting Diffusion (2019)

By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Product; Adoption; Product Launch
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Gourville, John. "Four Products: Predicting Diffusion (2019)." Harvard Business School Case 520-012, July 2019.
  • May 2017
  • Case

Four Products: Predicting Diffusion (2017)

By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Forecasting and Prediction; Product; Product Launch; Marketing
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Gourville, John. "Four Products: Predicting Diffusion (2017)." Harvard Business School Case 517-121, May 2017.
  • 2013
  • Article

The Impact of Electronic Health Record Use on Physician Productivity

By: Julia Adler-Milstein and Robert S. Huckman
To examine the impact of the degree of electronic health record (EHR) use and delegation of EHR tasks on clinician productivity in ambulatory settings.
Study Design: We examined EHR use in primary care practices that implemented a web-based EHR from athenahealth... View Details
Keywords: Electronic Health Records; Health Care; Productivity; Healthcare IT; Information Technology; Performance Productivity; Health Care and Treatment; Health Industry
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Adler-Milstein, Julia, and Robert S. Huckman. "The Impact of Electronic Health Record Use on Physician Productivity." Special Issue on Health Information Technology. American Journal of Managed Care 19, no. SP10 (2013): SP345–SP352.
  • May 1997
  • Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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Iansiti, Marco. "Introduction and Overview: Managing Product Development, Instructor's Note." Harvard Business School Teaching Note 697-104, May 1997.
  • December 1993 (Revised March 1995)
  • Case

Medical Products Co.

By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Europe
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Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
  • March 1992 (Revised October 1994)
  • Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
  • November 1997 (Revised December 2000)
  • Case

Corn Products International, Inc.

By: Ray A. Goldberg and Tom Clay
A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details
Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry
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Goldberg, Ray A., and Tom Clay. "Corn Products International, Inc." Harvard Business School Case 598-051, November 1997. (Revised December 2000.)
  • March 1981 (Revised November 1984)
  • Background Note

Market Selection and Direction: Role of Product Portfolio Planning

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
Keywords: Product Marketing
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Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
  • August 1985
  • Case

Bob Malott and Product Liability Law Reform

Robert Malott, Chairman and CEO of FMC, must decide whether or not to continue his work on product liability law reform, an issue on which he has worked for almost 10 years. Malott must decide how extensive his own involvement should be and what arguments he can or... View Details
Keywords: Management; Decision Choices and Conditions; Personal Development and Career; Legal Liability
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Weinberg, Martha W. "Bob Malott and Product Liability Law Reform." Harvard Business School Case 386-014, August 1985.
  • Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details
  • 2024
  • Working Paper

Product Liability Litigation and Innovation: Evidence from Medical Devices

By: Alberto Galasso and Hong Luo
We examine the relationship between product liability litigation and innovation by systematically combining data on product liability lawsuits with data on new product introductions in a panel dataset of leading medical device firms. We first document a decline in... View Details
Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
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Galasso, Alberto, and Hong Luo. "Product Liability Litigation and Innovation: Evidence from Medical Devices." Harvard Business School Working Paper, No. 24-063, March 2024.
  • January 2023 (Revised January 2023)
  • Case

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details
Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
  • 2009
  • Comment

Testimony on 'The World Bank's Disclosure Policy Review, and the Role of Democratic Participatory Processes in Achieving Successful Development Outcomes'

By: Alnoor Ebrahim
Keywords: Banks and Banking; Policy; Success; Growth and Development; Outcome or Result
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Ebrahim, Alnoor. "Testimony on 'The World Bank's Disclosure Policy Review, and the Role of Democratic Participatory Processes in Achieving Successful Development Outcomes'." United States House Committee on Financial Services, Hearing (2009).
  • March 2004 (Revised April 2005)
  • Case

Midwest Office Products

By: Robert S. Kaplan
Presents an easy introduction to time-driven activity-based costing (ABC) that allows students to build a simple ABC model of order profitability. Midwest's time-driven ABC approach is based on two categories of parameter estimates. The first is the cost per hour of... View Details
Keywords: Cost; Price; Activity Based Costing and Management; Time Management; Financial Reporting; Profit; Performance Improvement; Order Taking and Fulfillment; Performance Evaluation
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Kaplan, Robert S. "Midwest Office Products." Harvard Business School Case 104-073, March 2004. (Revised April 2005.)
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