Show Results For
- All HBS Web
(1,347)
- Faculty Publications (261)
Show Results For
- All HBS Web
(1,347)
- Faculty Publications (261)
- April 1999
- Teaching Note
Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)
- November 1998 (Revised December 1998)
- Case
Asea Brown Boveri (Condensed)
- August 1998
- Case
Electronic Commerce at Air Products
- January 1998
- Case
Connecticut Spring and Stamping Corp. (C)
- October 1996 (Revised December 1996)
- Case
United Electric Controls
- May 1995 (Revised April 1998)
- Case
AT&T Paradyne
- September 1994
- Case
American Airlines: Object Oriented Flight Dispatching Systems
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
- January 1992 (Revised February 1992)
- Case
Quantum Corp.: Business and Product Teams
- October 1991 (Revised November 1993)
- Case
Play Time Toy Co.
- September 1990 (Revised March 1991)
- Case
Mod IV Product Development Team
- July 1990 (Revised October 1997)
- Case
Siemens Electric Motor Works (A) (Abridged)
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- Research Summary
Overview
- Research Summary
Reinvention and “Frame Flexibility”
Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details
- Research Summary
Social Marketing and Cause Marketing
- Forthcoming
- Article