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    • All HBS Web  (1,363)
      • Faculty Publications  (298)

      Pricing DecisionsRemove Pricing Decisions →

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      • November 2002 (Revised November 2005)
      • Case

      MontGras: Export Strategy for a Chilean Winery

      By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere
      MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details
      Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation
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      Arnold, David J., Howard H. Stevenson, and Alexandra de Royere. "MontGras: Export Strategy for a Chilean Winery." Harvard Business School Case 503-044, November 2002. (Revised November 2005.)
      • 2002
      • Other Unpublished Work

      Impact of Costing Systems on Pricing Decisions in a Duopoly

      By: V.G. Narayanan and Jytte Grambo Larsen
      Keywords: Duopoly and Oligopoly; Decision Making; Cost Accounting; Price
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      Narayanan, V.G., and Jytte Grambo Larsen. "Impact of Costing Systems on Pricing Decisions in a Duopoly." September 2002.
      • August 2002 (Revised August 2003)
      • Case

      Electronic Arts Introduces The Sims Online

      By: Youngme E. Moon
      Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
      Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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      Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
      • 2002
      • Other Unpublished Work

      Market Liquidity as a Sentiment Indicator

      By: Malcolm Baker and Jeremy Stein
      We build a model that helps to explain why increases in liquidity—such as lower bid–ask spreads, a lower price impact of trade, or higher turnover—predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details
      Keywords: Price; Financial Liquidity; Trade; Valuation; Markets; Forecasting and Prediction; Equity; Stock Shares; Investment Return
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      Baker, Malcolm, and Jeremy Stein. "Market Liquidity as a Sentiment Indicator." NBER Working Paper Series, 2002. (First draft in 2001.)
      • December 2001 (Revised April 2003)
      • Case

      Delays at Logan Airport

      By: V.G. Narayanan and George Batta
      Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing are two alternatives being considered. View Details
      Keywords: Price; Problems and Challenges; Decision Making; Mathematical Methods; Air Transportation Industry; Service Industry; Boston
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      Narayanan, V.G., and George Batta. "Delays at Logan Airport." Harvard Business School Case 102-011, December 2001. (Revised April 2003.)
      • December 2001 (Revised February 2008)
      • Case

      Borealis

      By: Robert S. Kaplan and Bjorn N. Jorgensen
      When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details
      Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe
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      Kaplan, Robert S., and Bjorn N. Jorgensen. "Borealis." Harvard Business School Case 102-048, December 2001. (Revised February 2008.)
      • 2001
      • Working Paper

      When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

      By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
      We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
      Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction
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      Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms." NBER Working Paper Series, No. 8750, December 2001. (First draft in 2001.)
      • July 2001
      • Technical Note

      Technical Note on LBO Valuation (A): LBO Structure and the Target IRR Method of Valuation

      By: Carliss Y. Baldwin
      Explains the equity cash flow method of valuation as it applies to leveraged buyouts. Also explains: 1) earnings and cash flow forecasts, 2) debt structure and the cash sweep, 3) the cashing out horizon and terminal valuation, and 4) the target IRR method of valuation. View Details
      Keywords: Valuation; Leveraged Buyouts; Capital Budgeting; Borrowing and Debt; Cash Flow; Equity; Profit; Price; Forecasting and Prediction
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      Baldwin, Carliss Y. "Technical Note on LBO Valuation (A): LBO Structure and the Target IRR Method of Valuation." Harvard Business School Technical Note 902-004, July 2001.
      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
      • Article

      The Market for Catastrophe Risk: A Clinical Examination

      By: K. A. Froot
      Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Insurance; Decision Choice And Uncertainty; Financial Markets; Policy; Risk Management; Natural Disasters; Insurance Industry
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      Froot, K. A. "The Market for Catastrophe Risk: A Clinical Examination." Journal of Financial Economics 60, nos. 2-3 (May 2001): 529–571. (Revised from NBER Working Paper No. 8110, February 2001. Reprinted in The Economics of Natural Hazards, part of the International Library of Critical Writings in Economics series edited by Mark Blaug, Edward Elgar Publishing Limited, 2003.)
      • February 2001
      • Article

      The Portfolio Flows of International Investors

      By: K. A. Froot, P. O'Connell and M. Seasholes
      Keywords: Asset Pricing; Equity Investment; Forecasting and Prediction; Behavioral Finance; Stocks; Investment Return; Market Transactions; Performance Expectations; Personal Characteristics; Financial Services Industry
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      Froot, K. A., P. O'Connell, and M. Seasholes. "The Portfolio Flows of International Investors." Journal of Financial Economics 59, no. 2 (February 2001): 151–193. (Revised from NBER Working Paper No. 6687 and HBS Working No. Paper 99-006, July 1998. Summarized in the NBER Reporter, 2000. Reprinted in International Capital Markets, R. Stulz and A. Karolyi, eds. Edward Elgar Publishing, 2003.)
      • February 2001
      • Article

      Transaction Decoupling: How Price Bundling Affects the Decision to Consume

      By: Dilip Soman and J. T. Gourville
      Keywords: Price; Decision Making
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      Soman, Dilip, and J. T. Gourville. "Transaction Decoupling: How Price Bundling Affects the Decision to Consume." Journal of Marketing Research (JMR) 38, no. 1 (February 2001): 30–44.
      • January 2001 (Revised July 2003)
      • Case

      Pharmacyclics: Financing Research & Development

      By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
      Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
      Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry
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      Baker, Malcolm P., Richard S. Ruback, and Aldo Sesia. "Pharmacyclics: Financing Research & Development." Harvard Business School Case 201-056, January 2001. (Revised July 2003.)
      • fall 1999
      • Article

      The Evolving Market for Catastrophe Event Risk

      By: K. A. Froot
      Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Insurance Industry
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      Froot, K. A. "The Evolving Market for Catastrophe Event Risk." Risk Management and Insurance Review 2, no. 3 (fall 1999): 1–28. (Reprinted in Risk Management: The State of the Art, edited by S. Figlewski and R. Levich, Kluwer Academic Publishers, 2001.)
      • September 1999 (Revised March 2001)
      • Case

      Charles Schwab Corporation (A)

      By: F. Warren McFarlan and Nicole Tempest
      A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash... View Details
      Keywords: Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry
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      McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
      • 1999
      • Book

      The Financing of Catastrophe Risk

      By: Kenneth A. Froot
      Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry
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      Froot, Kenneth A., ed. The Financing of Catastrophe Risk. Chicago: University of Chicago Press, 1999.
      • May 1999
      • Background Note

      Note on Behavioral Pricing

      By: John T. Gourville
      The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
      Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
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      Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
      • February 1999 (Revised July 2004)
      • Case

      Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

      By: Stephen A. Greyser and Kirk A. Goldman
      A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details
      Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee
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      Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)
      • December 1998 (Revised June 1999)
      • Case

      STT Aerospace

      By: Richard G. Hamermesh and Jeremy Dann
      Experienced entrepreneur Charles Damon conducted a "roll-up" from 1987-1994 within the commercial airliner interior products industry. Damon's company, STT Aerospace, took advantage of an industry-wide recession in the early 1990s by buying when asset prices were low.... View Details
      Keywords: Retention; Business Strategy; Selection and Staffing; Entrepreneurship; Financial Crisis; Growth and Development Strategy; Compensation and Benefits; Employee Stock Ownership Plan; Acquisition; Product Development; Aerospace Industry
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      Hamermesh, Richard G., and Jeremy Dann. "STT Aerospace." Harvard Business School Case 399-056, December 1998. (Revised June 1999.)
      • Summer 1998
      • Article

      A New Approach to Capital Budgeting for Financial Institutions

      By: K. A. Froot and J. Stein
      Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Insurance Industry
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      Froot, K. A., and J. Stein. "A New Approach to Capital Budgeting for Financial Institutions." Bank of America Journal of Applied Corporate Finance 11, no. 2 (Summer 1998): 59–69.
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