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- All HBS Web (485)
- Faculty Publications (107)
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
In the high-tech industry, it's common practice for a governing body to develop technical standards for any given technology. The goal is to promote widespread adoption and compatibility among various devices. The Bluetooth standard lets... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods.... View Details
Keywords: Martha Lagace
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
distribution of face masks and the promotion of their use, are winning strategies in this battle. As other countries begin to reopen their economies, how can they apply these lessons to combat COVID-19? Proactive testing and tracing As... View Details
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
prospects of lower pay or fewer chances at promotion than men. In the medical world, recent studies show doctors are less alert to symptoms in older adults when a patient is female. Heart attacks are the leading cause of death in the... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An... View Details
Keywords: Martha Lagace
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
availability, and the need to create effective institutions to manage water scarcity and price water accordingly. While rainfall in the Midwest and elsewhere appears to be increasing, water scarcity in China and Sub-Saharan Africa is... View Details
Keywords: Agriculture
- 25 Jun 2013
- First Look
First Look: June 25
environments. We find that candidates benefiting from favorable situations are more likely to be admitted and promoted than their equivalently skilled peers. The results suggest that decision-makers take high nominal performance as... View Details
Keywords: Anna Secino
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
through Vermont, because they have diversified their own risk across the possibility of hurricanes in Vermont, floods in England, and earthquakes in California. "One relies on the insurance sector to promote risk sharing," says... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
anticipated to nudge governments from polite handshakes to cash commitments. One problem: the price. Although originally envisioned as the "$100 PC," OLPC has struggled to bring the price below $175. And now it faces competition... View Details
- 01 Oct 1998
- News
Beyond the Numbers
he explains. In a record six weeks, Robinson was promoted to controller for Citicorp's Global Consumer Businesses, becoming responsible for seven hundred employees worldwide. In 1994 he joined ADVO, Inc., the largest direct-marketing... View Details
Keywords: Eileen K. McCluskey
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to Gazelle's website; get a price for... View Details
- 17 Aug 2010
- First Look
First Look: August 17
data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions... View Details
Keywords: Martha Lagace
- Web
Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School
antitrust issues increasingly factored into the strained relationship between the government and the steel industry. In testimony to the Senate Subcommittee on Antitrust and Monopoly in 1957, American steelmakers argued they could not increase wages without increasing... View Details
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
taking price surveys, organizing product boycotts, and providing consumer remediation services. “The start of properly regulating the economy is to understand how regulation is made, and this means forgetting what we thought we knew about... View Details
Keywords: by Kim Girard
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
readers, tell us what you think were the most significant trends, ideas, or management lessons from 2015. Then look ahead to next year. How do you think the 2016 presidential election will change the American economy? Will there be breakthroughs in View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather... View Details
Keywords: by John Quelch
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
apart. “If this cycle continues, whole retail chains can quickly become full of zombie stores” Taken all together, lower price points, decreased traffic, and smaller baskets means lower sales and margins for brick-and-mortar stores. Given... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
job. But Newman voiced some serious concerns about competition from industry giants such as Heinz, Campbell's, and Kraft, along with the skyrocketing price of shelf space in grocery chains. Responding to one student's question about key... View Details