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  • 09 Aug 2016
  • First Look

August 9, 2016

earnings growth by 6%. Consistent with the hypothesis that this effect derives from the local demand channel, we find that consumption is less responsive to local labor demand shocks in counties with more generous benefits. Our analysis... View Details
Keywords: Sean Silverthorne
  • 23 Mar 2010
  • First Look

First Look: March 23

the optimal response to an ad-sponsored rival often entails business model reconfigurations. We also find that when there is an ad-sponsored entrant, the incumbent is more likely to prefer to compete through the subscription-based or the... View Details
Keywords: Martha Lagace
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details
Keywords: Martha Lagace
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

opportunity that's right for you. Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53337 2017 Entrepreneurship, Innovation,... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

For some gig workers, losing the flexibility to set their own schedules is equivalent to taking a 17 percent pay cut, according to new research that explores the wages and work habits of DoorDash drivers. App-based platforms that allow... View Details
Keywords: by Lane Lambert; Technology
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

protectionist reversals together mean that few companies can afford to remain focused on their domestic markets. Managers responsible for marketing in a multinational or global enterprise must design appropriate marketing programs for... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of a sales representative’s detailing visit to different types of physicians. By understanding the dynamic... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2015
  • First Look

First Look: March 3

over a specified time period. The bundled payment should be contingent on achieving good outcomes for the patient, with the provider bearing financial responsibility for poor outcomes, such as avoidable complications. Download working... View Details
Keywords: Sean Silverthorne
  • October 2020 (Revised November 2023)
  • Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
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  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

These regions experienced long eras of foreign domination, dealt with extensive state intervention, faced institutional inefficiencies, and experienced extended turbulence. This article suggests that this context drove different business View Details
Keywords: Carmen Nobel
  • 18 Nov 2014
  • First Look

First Look: November 18

and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
  • 04 Jan 2012
  • First Look

First Look: January 4

expectations can be formed, which correspond to two different types of users-sophisticated and unsophisticated. Only sophisticated users adjust their expectations in response to platforms' price changes. We study the effect of the... View Details
Keywords: Carmen Nobel
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

case:https://cb.hbsp.harvard.edu/cbmp/product/905409-PDF-ENG Harvard Business School Case 317-052 The Ready-Made Garment Industry: A Bangladeshi Perspective (A) Responsibility for working conditions in contract factories within the supply... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2009
  • First Look

First Look: October 14

relies on platforms and horizontal ecosystems of firms producing complementary products. Using three case studies—software, animation and mobile telephony—we illustrate two key sources of inefficiencies that this mismatch can create, all... View Details
Keywords: Martha Lagace
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies have tried to leverage social... View Details
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

suppliers and reselling them, in the process absorbing all the risk of platform failure. In stage two, the firm shifts risk and control back to some or all of its suppliers, giving them more responsibility... View Details
Keywords: Martha Lagace
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

of two software product platforms through the modeling lens of design structure matrices (DSMs) and design rule theory. Our analysis shows that DSM models and options theory can explain how real-world modularization activities in one case... View Details
Keywords: Martha Lagace
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

problem where many actors must collaborate together, including companies, investors, accounting firms, sell-side analysts, regulators and standard setters, and NGOs and civil society itself. We all have a responsibility for making... View Details
Keywords: by Martha Lagace
  • 08 Mar 2016
  • First Look

March 8, 2016

that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data sets and methods ranging from... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

acceptable). Studies 2 and 3 show that revealing unacceptable information flows reduces ad effectiveness, which is driven by increasing consumers’ relative concern for their privacy over desire for the personalization that such targeting affords. Study 4 shows the... View Details
Keywords: Sean Silverthorne

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