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  • 24 Sep 2013
  • First Look

First Look: September 24

excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer loyalty, and the strategies it employed to penetrate the highly... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2010
  • First Look

First Look: March 2

superior performance and competitive advantage at the individual, organizational, and social levels and 2) empowers the three virtue phenomena of morality, ethics, and legality. We also demonstrate that applying cost-benefit analysis to... View Details
Keywords: Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

division payoffs, while non-binding talk focusing on competitive reasoning moves parties away from equal divisions. Our two studies allow us to demonstrate that manipulated pre-game talk and spontaneous within-game dialogue lead to the... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

and envisioned strategy and operations. With this context, students are invited to consider how aggressively OCP Group should pursue downstream integration (and specifically its Africa strategy), as well as how OCP can best leverage its View Details
Keywords: Dina Gerdeman
  • 01 Apr 2000
  • News

Getting the Message

that has been spent on marketing brands through traditional offline media rather than online." While many observers agree with Deighton, who says that this surge in offline spending is just a "blip," they note that it highlights the importance of creating recognizable... View Details
Keywords: Susan Young
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to overcome them. The impact of View Details
Keywords: Martha Lagace
  • 01 Feb 2001
  • News

Drilling Down

Exchange. "The role of intellectual capital is more important in this business than any other, except perhaps the pharmaceutical and computer science industries. Oil is a hugely volatile commodity that very few people want to play in, so... View Details
Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of View Details
Keywords: Martha Lagace
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

speed. We apply our model to shopping mall configuration and sales. We find that competition effects dominate within retail store categories, but that agglomeration effects exist across store categories. We find positive causal brand... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • News

The Year in Ideas 2015

possessions when they know there is a newer version available to them. “Content is king, but whose content will trump? “I believe 2016 will show more brands owning their own destinies by becoming content creators. As competition rises for... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • Web

Past Issues - Alumni

startup success—and failure—from veterans of the New Venture Competition Complete Table of Contents December 2021 Rescue & Recovery In the wake of an abuse scandal and a clean sweep of leadership at Mercy Corps, Tjada D’Oyen McKenna gets... View Details