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Publications

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  • 20 Jan 2015
  • First Look

First Look: January 20

they will not match prices across channels. Using a game-theoretic model, we investigate the strategic forces behind the adoption (or non-adoption) of self-matching across a range of competitive scenarios, including a monopolist, a mixed... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

silos within numerous academic medical centers, pharmaceutical companies, and some disease-based foundations. For new precision therapies to be developed, these data sets need to be shared broadly. Patients can help lead this effort by... View Details
Keywords: Carmen Nobel
  • 02 Mar 2010
  • First Look

First Look: March 2

superior performance and competitive advantage at the individual, organizational, and social levels and 2) empowers the three virtue phenomena of morality, ethics, and legality. We also demonstrate that applying cost-benefit analysis to... View Details
Keywords: Martha Lagace
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

recommendations, and feeds, to help members manage their experiences with their online friends. The two choices have very different value propositions and have very different competitive implications. Also describes the dynamics of... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

framing price appropriately.” Alternatively, currently popular strategic doctrine has many executives sailing off, like Ahab or Sinbad, in search of "blue oceans"—market spaces where allegedly no one else is fishing. Avoiding View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 03 Feb 2015
  • First Look

First Look: February 3

architecture, including business- and technology-related aspects. We apply our methodology to data gathered in a large pharmaceutical firm. We show that this methodology helps to identify layers in the firm's architecture associated with... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of View Details
Keywords: Martha Lagace
  • 24 Sep 2013
  • First Look

First Look: September 24

excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer loyalty, and the strategies it employed to penetrate the highly... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to overcome them. The impact of View Details
Keywords: Martha Lagace
  • 01 Feb 2001
  • News

Drilling Down

Exchange. "The role of intellectual capital is more important in this business than any other, except perhaps the pharmaceutical and computer science industries. Oil is a hugely volatile commodity that very few people want to play in, so... View Details
Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities
  • 15 Dec 2015
  • News

The Year in Ideas 2015

possessions when they know there is a newer version available to them. “Content is king, but whose content will trump? “I believe 2016 will show more brands owning their own destinies by becoming content creators. As competition rises for... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

and envisioned strategy and operations. With this context, students are invited to consider how aggressively OCP Group should pursue downstream integration (and specifically its Africa strategy), as well as how OCP can best leverage its View Details
Keywords: Dina Gerdeman
  • Web

Past Issues - Alumni

startup success—and failure—from veterans of the New Venture Competition Complete Table of Contents December 2021 Rescue & Recovery In the wake of an abuse scandal and a clean sweep of leadership at Mercy Corps, Tjada D’Oyen McKenna gets... View Details