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Show Results For
- All HBS Web
(774)
- People (4)
- News (264)
- Research (451)
- Multimedia (1)
- Faculty Publications (77)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining Facebook videos to View Details
- 06 Aug 2013
- First Look
First Look: August 6
displeasure over the directors' ineffectiveness at monitoring managers. In a sample of securities class-action lawsuits from 1996 to 2010, about 11% of independent directors are named as defendants. The likelihood of being named is greater for audit committee members... View Details
Keywords: Anna Secino
- Web
Judges - Alumni
with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs building the next generation of great consumer companies,... View Details
- 01 Dec 2022
- News
My First Job
Edited by Jen McFarland Flint; illustrations by Ross MacDonald Here’s the humbling truth: no matter how high your career soars, how many awards you win or companies you sell or differences you make in this world, everyone has to start... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
unfolds. An Endearing Artlessness Some brands just want to have fun, and from birth Snapple was one of them. Operating from the back of his parents' pickle store in Queens, Arnie Greenberg and his friends Leonard Marsh and Hyman Golden started View Details
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
most powerful person in Boston-head of a privately held, billion-dollar company he built practically from scratch; friend and advisor to politicians of both parties, from Boston's Democratic Mayor Tom Menino to the Bay State's Republican... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 11 Jul 2016
- HBS Case
Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities
repetitious,” says Austin. “It’s important to do it correctly, but it’s very difficult to keep your attention on it well enough to do it correctly.” Austin wrote a case study on Specialisterne while at HBS in 2008, and invited Sonne to an executive education program... View Details
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
with their partners. For example, one person said, "When we kiss, we do it in threes. Not sure why this started, but after 22 years, it feels really weird if it is not in threes." Norton notes, "This is their own thing, something other... View Details
Keywords: by Dina Gerdeman
- 07 Jun 2021
- Book
9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'
Few people enjoy asking for money. Whether you’re selling cookies or seeking a gift to fund medical research, it's rarely easy. “Many people see it as akin to begging,” writes Harvard Business School Professor F. Warren McFarlan in his... View Details
Keywords: by Danielle Kost
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
simply you and the person on the other side of the table, but it is often much more complex, requiring an act of disciplined imagination rather than a mechanical list. In our new book, we systematically work through ways to get the right... View Details
Keywords: by Martha Lagace
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- Profile
Brandon Tieu
HubSpot's impending decision of whether to focus on selling to larger enterprise customers or small-medium businesses. The former CEO came to class and explained their rationale to focus on larger customers. However, what struck me most... View Details
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
one had to live with that decision for some time. Today, the movement is toward settings that aren't "matchy-match"; Steuben's new lines of glassware work together and meet the needs of a consumer who wants a differentiated, View Details
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
again. Apple competes at the top of the value stick by raising customer willingness- to-pay (WTP). Companies that offer exceptionally engaging work create value by lowering willingness-to- sell (WTS) (see figure 1). [div... View Details
Keywords: by Danielle Kost
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
universities, where it was freely available; they are able to build on knowledge they already possess. And, two, programmers welcome the opportunity, made possible by open source, to customize and de-bug projects, either for personal use... View Details
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the... View Details
Keywords: by Cynthia Churchwell
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
years. Similarly, Digital Equipment Corporation couldn't match the flexibility of the personal computer assemblers' processes, Sears couldn't match the inventory turns and low prices of the discount retailers, and so on. It is important... View Details