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Publications

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  • All HBS Web  (839)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (98)

Show Results For

  • All HBS Web  (839)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (98)
← Page 13 of 839 Results →
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

impression of each customer much the same way two people ascertain each other’s character on a first date—by interpreting certain cues to infer important traits. “Let’s say you’re on a first date and you want to figure out whether this View Details
Keywords: by Kristen Senz; Retail; Service
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
Keywords: by Rachel Layne
  • 16 Mar 2010
  • First Look

First Look: March 16

operations cover food and home and personal care, and its brands include Lipton Tea, Hellmann's, Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Calvin... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally invested in the firm, re-organized many aspects... View Details
Keywords: Martha Lagace
  • 10 Jan 2012
  • First Look

First Look: January 10

http://people.hbs.edu/mbaker/cv/papers/Investor_Sentiment_JFE_Article_In_Press.pdf Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior Authors:F. Gino and S. Desai Publication:Journal of Personality and Social... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

managing through the pandemic. The topics: people and personal management, strategy, marketing, and organizational design. PEOPLE AND PERSONAL MANAGEMENT Tip: Guide your team to create new norms, protocols,... View Details
Keywords: by Sean Silverthorne
  • 26 Jan 2022
  • News

Making Peace with Anger

on where my kids went to school, was what drove a lot of these expectations and missed expectations, and, therefore, anger. And so as I kind of try and peel the onion on all this stuff, it is very, very difficult to pull back if you have trained yourself and lived your... View Details
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • Web

Student Research - Doctoral

Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management... View Details
  • Web

Regional Winners - Alumni

Alumni Regional Winners Haf Haf Inc. A fun, reliable, effective, eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and preference. Tingting Zhong, MBA... View Details
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born in the wake of her... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 11 Oct 2023
  • News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola View Details
Keywords: by Sean Silverthorne; Legal Services
  • Web

Career Networking - Alumni

virtual reality. Learn more Leveraging Your Networks Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Put Your Networks to Use. Leverage your networks to achieve personal, team, and organizational goals. Learn more... View Details
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University. Steenburgh believes that the model could help brand managers... View Details
Keywords: by Dina Gerdeman
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show... View Details
Keywords: Dina Gerdeman
  • 25 Apr 2024
  • News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details
Keywords: by Michael Blanding
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

provided political and religious groups with a way to compete against their rivals for followers. Moreover, with more fluid class boundaries than in European countries, the skills of salesmanship, especially beginning in the late nineteenth century, offered a pathway... View Details
Keywords: by Laura Linard
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