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      • Faculty Publications  (380)

      Organizational Buying BehaviorRemove Organizational Buying Behavior →

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      • April 2011 (Revised May 2011)
      • Case

      EMC2: Delivering Customer Centricity

      By: Thomas Steenburgh and Jill Avery
      This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
      Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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      Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
      • April 2011
      • Article

      The Emotional Impact and Behavioral Consequences of Post-M&A Integration: An Ethnographic Case Study in the Software Industry

      By: David Ager
      This ethnographic case study has focused in depth on one type of acquisition, that of two small, young firms (each with less than 2,000 employees and less than ten years in operation) acquired by one company in the software development industry based in the United... View Details
      Keywords: Integration; Organizational Change and Adaptation; Behavior; Groups and Teams; Mergers and Acquisitions; Emotions
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      Ager, David. "The Emotional Impact and Behavioral Consequences of Post-M&A Integration: An Ethnographic Case Study in the Software Industry." Journal of Contemporary Ethnography 40, no. 2 (April 2011): 199–230.
      • 2011
      • Working Paper

      Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor

      By: Faaiza Rashid and Amy C. Edmondson
      This paper explicates the challenge of risky trust, which we define as trust that exists between parties vulnerable to high economic, legal, or reputational risks at individual or organizational levels. Drawing from analyses of data collected in a grounded case study... View Details
      Keywords: Interpersonal Communication; Leadership; Business Processes; Groups and Teams; Risk and Uncertainty; Trust; Construction Industry; United States
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      Rashid, Faaiza, and Amy C. Edmondson. "Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor." Harvard Business School Working Paper, No. 11-089, February 2011.
      • January – February 2011
      • Article

      'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

      By: Elie Ofek, Zsolt Katona and Miklos Sarvary
      The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
      Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
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      Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
      • 2011
      • Article

      How Do Networks Matter? The Performance Effects of Interorganizational Networks

      By: Ranjay Gulati, D. Lavie and Ravi Madhavin
      A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details
      Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value
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      Gulati, Ranjay, D. Lavie, and Ravi Madhavin. "How Do Networks Matter? The Performance Effects of Interorganizational Networks." Research in Organizational Behavior 31 (2011): 207–224.
      • 2011
      • Working Paper

      How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools

      By: Rakesh Khurana, Kenneth Kimura and Marion Fourcade
      The question of institutional change has become central to organizational research (Powell, 2008). Recent scholarship has demonstrated, often through carefully researched cases, that institutions can and sometimes do change. According to this research, there are two... View Details
      Keywords: Change; Business Education; Business History; Organizations; Organizational Change and Adaptation; Organizational Structure; Relationships; Behavior
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      Khurana, Rakesh, Kenneth Kimura, and Marion Fourcade. "How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools." Harvard Business School Working Paper, No. 11-070, January 2011.
      • 2011
      • Article

      The Consumer Psychology of Mail-in Rebates

      By: John T. Gourville and Dilip Soman
      Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details
      Keywords: Product Marketing; Consumer Behavior; Sales; Motivation and Incentives
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      Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
      • 2011
      • Working Paper

      The Importance of Work Context in Organizational Learning from Error

      By: Lucy H. MacPhail and Amy C. Edmondson
      This paper examines the implications of work context for learning from errors in organizations. Prior research has shown that attitudes and behaviors related to error vary between groups within organizations but has not investigated or theorized the ways in which... View Details
      Keywords: Judgments; Learning; Business Processes; Organizational Culture; Failure; Performance Improvement; Opportunities; Complexity
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      MacPhail, Lucy H., and Amy C. Edmondson. "The Importance of Work Context in Organizational Learning from Error." Harvard Business School Working Paper, No. 11-074, January 2011.
      • Article

      Values, Purpose, Meaning, and Expectations: Why Culture and Context Matter

      By: Rosabeth M. Kanter
      The "rational person" standard, based on assumptions of economic self-interest, has long prevailed in legal reasoning. But understanding of decision making, behavioral choices, and possibilities for action must be enlarged to include a variety of factors that give... View Details
      Keywords: Standards; Interests; Decision Making; Behavior; Value; Groups and Teams; Performance Expectations; Organizational Culture; Leadership; Business Cycles; Forecasting and Prediction; Motivation and Incentives
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      Kanter, Rosabeth M. "Values, Purpose, Meaning, and Expectations: Why Culture and Context Matter." Alabama Law Review 62, no. 5 (2011).
      • 2010
      • Working Paper

      Employee Selection as a Control System

      By: Dennis Campbell
      Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study... View Details
      Keywords: Accounting; Decision Making; Governance Controls; Employees; Selection and Staffing; Management Systems; Financial Services Industry
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      Campbell, Dennis. "Employee Selection as a Control System." Harvard Business School Working Paper, No. 11-021, August 2010. (Revised September 2010, April 2012.)
      • June 2010
      • Article

      Leadership Competencies for Implementing Planned Organizational Change

      By: Julie Battilana, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul and Jeffrey A. Alexander
      This paper bridges the leadership and organizational change literatures by exploring the relationship between managers' leadership competencies (namely, their effectiveness at person-oriented and task-oriented behaviors) and the likelihood that they will emphasize the... View Details
      Keywords: Leadership; Competency and Skills; Organizational Change and Adaptation; Planning; Relationships; Business Processes; Projects; Theory; Change; Behavior; Health Industry; United Kingdom
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      Battilana, Julie, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul, and Jeffrey A. Alexander. "Leadership Competencies for Implementing Planned Organizational Change." Leadership Quarterly 21, no. 3 (June 2010).
      • May 2010
      • Teaching Note

      Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy (Brief Case)

      By: Christopher A. Bartlett and Benjamin H. Barlow
      Teaching Note for 4199. View Details
      Keywords: Organizational Behavior; International Business; Subsidiaries, Leadership; Project Management; Multinational Corporations; Implementing Strategy; Management; International Finance; Leadership; Business Subsidiaries; Multinational Firms and Management; Organizational Structure; Corporate Strategy; Labor Unions; Organizational Culture; Projects
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      Bartlett, Christopher A., and Benjamin H. Barlow. "Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy (Brief Case)." Harvard Business School Teaching Note 104-200, May 2010.
      • May 2010
      • Supplement

      Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

      By: Christopher A. Bartlett and Benjamin H. Barlow
      Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development
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      Bartlett, Christopher A., and Benjamin H. Barlow. "Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-202, May 2010.
      • April 2010 (Revised January 2013)
      • Case

      Southwest Airlines: In a Different World

      By: James L. Heskett and W. Earl Sasser Jr.
      This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
      Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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      Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
      • March 2010
      • Background Note

      Airline Travel in the U.S.

      By: Sunil Gupta and Kavita Shukla
      How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
      Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
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      Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
      • 2010
      • Chapter

      A Contingency Theory of Leadership

      By: Jay W. Lorsch
      The idea of a contingency theory of leadership is not novel. In the 1960s several scholars conducted research and proposed such an approach arguing that the style of leadership that would be most effective depended upon the situation (Fiedler, Tannenbaum and Schmidt,... View Details
      Keywords: Leadership Style; Situation or Environment; Behavior; Theory
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      Lorsch, Jay W. "A Contingency Theory of Leadership." Chap. 15 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
      • 2010
      • Article

      An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms

      By: Robin J. Ely and Debra E. Meyerson
      This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of... View Details
      Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
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      Ely, Robin J., and Debra E. Meyerson. "An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms." Research in Organizational Behavior 30 (2010): 3–34.
      • Article

      Exploration and Exploitation within and across Organizations

      By: Dovev Lavie, Uriel Stettner and Michael Tushman
      Jim March's framework of exploration and exploitation has drawn substantial interest from scholars studying phenomena such as organizational learning, knowledge management, innovation, organizational design, and strategic alliances. This framework has become an... View Details
      Keywords: Learning; Framework; Innovation and Invention; Knowledge Management; Organizational Design; Outcome or Result; Alliances; Behavior
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      Lavie, Dovev, Uriel Stettner, and Michael Tushman. "Exploration and Exploitation within and across Organizations." Academy of Management Annals 4 (2010): 109–155.
      • 2010
      • Chapter

      Revisiting the Meaning of Leadership

      By: Joel Podolny, Rakesh Khurana and Marya Hill-Popper
      During the past 50 years, organizational scholarship on leadership has shifted from a focus on the significance of leadership for meaning-making to the significance of leadership for economic performance. This shift has been problematic for two reasons. First, it has... View Details
      Keywords: Communication Intention and Meaning; Economics; Leadership; Performance Improvement; Behavior
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      Podolny, Joel, Rakesh Khurana, and Marya Hill-Popper. "Revisiting the Meaning of Leadership." Chap. 3 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
      • Article

      The Counterfeit Self: The Deceptive Costs of Faking It

      By: Francesca Gino, Michael I. Norton and Dan Ariely
      Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
      Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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      Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
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