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  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

widespread acceptance would prove a bane for incumbent U.S. tire makers. Radials' longer life would decrease unit demand in the profitable replacement market, providing an opening for foreign producers and... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

(cherry blossoms) Project, where the company asked users in Japan to report about how cherry blossoms were blooming near them day by day, had opened up opportunities for the company's consumer business in... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

challenges these leaders confronted and strategies for how to address them. Organizational change is never easy, but our roundtable discussions made clear that achieving digital maturity can be an especially... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

dine-in locations, operators are identifying new staff positions, including “concierges” to manage entry and employees assigned to sanitize tables, chairs, and restrooms. Anecdotally, early experiences from... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information. Even when they were hacked, the company live-blogged updates to... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

characteristic-based portfolio strategy that requires relatively low annual turnover. This is a continuum, with small size (a very persistent characteristic) at one end of the spectrum and high frequency... View Details
Keywords: Sean Silverthorne
  • 14 Sep 2016
  • Research & Ideas

Web Surfers Have a Schedule and Stick to It

of how attention is allocated can only become a more pressing question for content producers and advertisers. And that understanding is in its early stages of development, leaving many View Details
Keywords: by Julia Hanna; Retail; Web Services
  • December 2018
  • Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details
Keywords: Branding; Brand & Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics
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Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

developing employees by figuring out their passions, giving them relevant experiences to help them become more marketable, and helping them on their way when they are ready to exit. Companies can then benefit from an influx of... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

such as ground grasshopper miso and live shrimp dipped in brown butter. In doing so, he has resuscitated Nordic cuisine, spawning new restaurants all over the world and expanded his own repertoire of... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

consequence of actual leverage than it is of risk premiums. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53733 2017 India as a Pioneer of Innovation The Private Provision of Missing Public Goods: Evidence from... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

organizations like Braver Angels and the Constructive Dialogue Institute. Encourage leaders to model humility and openness to different viewpoints, setting a tone that... View Details
Keywords: by Rachel Layne
  • June 2011 (Revised May 2012)
  • Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

creativity and innovation in the world: open innovation, user innovation, and citizen innovation. Research into... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

It seems obvious: If you want to boost innovation from a crowd writing and improving software code, just dangle a cash incentive. When GitHub began offering matching funds to View Details
Keywords: by Rachel Layne; Technology
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

fulfillment that uses centralized inventory management. We ask whether, and if so, how, showrooms benefit the two most basic retail objectives: demand generation and operational efficiency. Using... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

School. Kominers, who coauthored the new book The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create with marketing expert and Web3... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • March 2024 (Revised May 2025)
  • Case

Governing OpenAI (A)

By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic... View Details
Keywords: Artificial Intelligence; Board Of Directors; Board Decisions; Board Dynamics; Corporate Boards; Governance Changes; Governance Structure; Leadership Change; Legal Aspects Of Business; Nonprofit Governance; Strategy And Execution; Technological Change; AI and Machine Learning; Corporate Governance; Leadership; Management; Mission and Purpose; Technological Innovation; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Resignation and Termination; Ethics; Nonprofit Organizations; Open Source Distribution; Partners and Partnerships; Technology Industry; San Francisco; United States
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Paine, Lynn S., Suraj Srinivasan, and Will Hurwitz. "Governing OpenAI (A)." Harvard Business School Case 324-103, March 2024. (Revised May 2025.)
  • 08 Sep 2009
  • Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

fair strategies in public finance? A: Tax economists generally point to a few things about current taxes that seem unwise. Probably foremost among them is the taxation of capital income, such as dividends View Details
Keywords: by Martha Lagace
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

establishing or revising their safety protocols or preemptively stacking inventory. Adaptation sometimes meant being able to strike a fine balance between leveraging existing capabilities and finding View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
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