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Show Results For
- All HBS Web
(324)
- News (119)
- Research (185)
- Events (2)
- Multimedia (6)
- Faculty Publications (59)
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
ablokhin SUMMING UP Is the Amazon Organization Losing Its Ability to Learn? There was little sympathy for Amazon’s loss of online retail market share at the outset of the current global pandemic among respondents to this month’s column.... View Details
- 01 Sep 2009
- News
Ready for Launch
$25,000 of in-kind accounting and legal services. Traditional Track OFF AND RUNNING: Matthew Prince and Michelle Zatlyn have opened shop in the Bay Area. Business: CloudFlare, a Web security venture that will help Web sites protect... View Details
- 29 Apr 2021
- News
Equal Partner
angel investor, and a senior advisor at Republic, an online investment platform, Aditya certainly had the necessary expertise to identify and foster promising founders. But she had to wonder, “Why me? Why now?” She recalls asking a... View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into a major multinational marketing services organization. The firm Sorrell bought a stake in was Wire and Plastics Products plc (soon to be renamed WPP Group), a maker of wire shopping baskets. In 1986 he became chief executive of WPP,... View Details
- 25 Oct 2016
- First Look
October 25, 2016
growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
Case Study: On the Table
Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia Design is a Mexico-based online furniture... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
leadership in mobilizing people and resources in highly dynamic situations.” Each winter, 900 HBS students dispatch around the world to see businesses up close, learn what they can about how they are run, and share their own knowledge with the leaders of a wide variety... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
moves about a dozen times before buying a home, and all too often the bookshelf purchased for one apartment isn’t needed in the next. As a result, about 10 million tons of furniture go to landfills every year, Ramírez says. He and Aditya Khilnani (MBA 2019) founded the... View Details
- 01 Mar 2023
- News
The Latest Model
former consultants and ex-investment bankers). The company handles projects for startups and enterprise clients alike. It also offers online certificate courses through the Wharton School on the economics of blockchain and business in the... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
one-stop shopping of traditional retailers—rather than say, spending the extra time showrooming for a television or booking a Zipcar. On the whole, however, there is a clear trend towards more and more decoupling as innovative companies... View Details
Keywords: by Michael Blanding
- 15 May 2012
- First Look
First Look: May 15
Case 512-036 In November 2011, just days before the holiday shopping rush, the senior leadership team of The Home Depot, Inc. (Home Depot), the world's largest home improvement chain, discussed how best to navigate the new interconnected... View Details
Keywords: Carmen Nobel
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,”... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
announcement, served as a credible commitment to the government's privatization agenda. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13427 Mental Accounting and Small Windfalls: Evidence from an Online Grocer... View Details
Keywords: Martha Lagace
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like View Details
- 01 Mar 2019
- News
The One That Got Away
app with a cheap, cheerful, low-friction ethos. The items in the app’s feed are customized based on your online habits, no doubt leveraging the company’s strong technology around contextual ad targeting. The concept took off: Wish is now... View Details