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Show Results For
- All HBS Web
(635)
- News (120)
- Research (447)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
- 13 Dec 2011
- First Look
First Look: Dec. 13
whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details
Keywords: Sean Silverthorne
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
times what they spend on online advertising. Sources: SBI Magazine, “The World’s Largest Sales Forces”; Selling Power, “500 Largest Sales Forces 2018”; Interactive Advertising... View Details
Keywords: by Dina Gerdeman
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
percent off bargain. Online retail giants, such as Temu and Shein, are known for regularly using this tactic, displaying crossed-out anchor prices along with deeply discounted sale prices. “Transparency goes... View Details
- 02 Aug 2016
- First Look
August 2, 2016
the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details
Keywords: Sean Silverthorne
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
research team studied the expansion of a leading food delivery platform and the resulting rise in fast-food sales to observe how managers adjusted worker staffing to handle spikes in demand. The team analyzed personnel and productivity... View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
where the product can be delivered directly online such as software, travel agencies, or media. Indeed, the digitalization of content paired with widespread adoption of broadband Internet is driving a major shift toward digital... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
increased sales (Study 1A). We subsequently replicated this field experiment in a controlled online experiment (Study 1B) and showed that cost transparency boosts purchase interest over and above other forms... View Details
Keywords: Carmen Nobel
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which... View Details
Keywords: by Pamela Reynolds
- 09 Jun 2015
- First Look
First Look: June 9, 2015
helps bridge the gap between people's moral values and their actual behavior. Combined, the REVISE framework guides the design of policy interventions to defeat dishonesty. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49229 June 2015 International... View Details
Keywords: Sean Silverthorne
- 21 Jun 2022
- HBS Case
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
its 2021 fiscal year compared with 2020. While Slack’s revenue climbed twice as fast at 43 percent, Microsoft’s sales still dwarfed Slack’s $903 million. And Microsoft is on track to take in more than $200 billion in 2022. “So, you’re... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
- 11 Dec 2012
- First Look
First Look: Dec. 11
leverage is to sell assets. If asset sales occur at depressed prices, then one bank's sales may impact other banks with common exposures, resulting in contagion. We propose a simple framework that accounts... View Details
Keywords: Sean Silverthorne
- 10 Nov 2009
- First Look
First Look: Nov. 10
insider stock purchases are significantly greater after SOX than before. Abnormal trading volumes around filings of insider sales are also greater post-SOX on average, but stock returns are not more negative. However, once controlling for... View Details
Keywords: Martha Lagace
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online... View Details
Keywords: by Rachel Layne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
- 20 Jan 2015
- First Look
First Look: January 20
when the costs of financing a reorganization are greater than financing costs to a potential acquirer. Consistent with a senior creditor liquidation bias, the greater use of secured debt leads to more sales in bankruptcy-but, this result... View Details
Keywords: Sean Silverthorne
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
including face-to-face and online negotiations. In one study, they asked participants to imagine this scenario: Over the last 10 years your sales have grown consistently, but next year you expect View Details
Keywords: by Dina Gerdeman
- 25 May 2010
- First Look
First Look: May 25
(revised) Authors:Itai Ashlagi, Benjamin G. Edelman, and Hoan Lee Abstract We model competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When... View Details
Keywords: Martha Lagace
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne