Filter Results:
(342)
Show Results For
- All HBS Web
(592)
- People (1)
- News (142)
- Research (342)
- Events (2)
- Multimedia (6)
- Faculty Publications (138)
Show Results For
- All HBS Web
(592)
- People (1)
- News (142)
- Research (342)
- Events (2)
- Multimedia (6)
- Faculty Publications (138)
Sort by
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details
Keywords: by Julie Jette
- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details
Keywords: Sean Silverthorne
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53601 Harvard Business School Case 718-008 'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War In 2012, Argentine media conglomerate Grupo... View Details
Keywords: Sean Silverthorne
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
when people everywhere are struggling to turn away from the infinite scroll of TikTok videos and Facebook posts, spending more than two hours browsing social media each day. “We know these kinds of strategies are helpful, and we know they... View Details
Keywords: by Michael Blanding
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Professor of Marketing, Emeritus, and an adviser on the exhibit. "Many firms competed for the attention and affection of customers. And, whole new kinds of media burst on the scene. This meant that marketers needed to be particularly... View Details
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Online Video Harvard Business School Case 709-447 In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online... View Details
Keywords: Martha Lagace
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that cuts across film, television, and... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details
Keywords: by Jim Aisner
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number of Americans to work. “In a very flat economy... View Details
- 04 May 2010
- First Look
First Look: May 4
plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School Case 510-057 When social media... View Details
Keywords: Martha Lagace
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 27 Jan 2009
- First Look
First Look: January 27, 2009
documents/opim/seminars/Steffenson_McElheran_JMP_011408.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Publication:Management Science (in... View Details
Keywords: Martha Lagace
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
earners, who may also exploit additional strategies to increase the share of total income that accrues to the top 1 percent, according to Ethan Rouen and colleagues. Shipping Fees and Product Assortment in Online Retail This study... View Details
Keywords: by Sean Silverthorne
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social protests, Pons says the intense View Details
Keywords: by Sean Silverthorne