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    The Surprising Power of Online Experiments

    In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
    • August 2019 (Revised April 2021)
    • Case

    Zillow Offers: Winning Online Real Estate 2.0

    By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
    Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
    Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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      Fixing Discrimination in Online Marketplaces

      In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some white and some black, some male and some female—to negotiate a purchase using a... View Details
      • Article

      Landing the First Job: The Value of Intermediaries in Online Hiring

      By: Christopher Stanton and Catherine Thomas
      Online markets for remote labor services allow workers and firms to contract with each other directly. Despite this, intermediaries—called outsourcing agencies—have emerged in these markets. This paper shows that agencies signal to employers that inexperienced workers... View Details
      Keywords: Marketplace Matching; Agency Theory
      Related
      • October 2007
      • Article

      The Art of Designing Markets

      By: Alvin E. Roth
      Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
      Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
      Related
      • October 2020 (Revised March 2021)
      • Supplement

      Migros Turkey: Scaling Online Operations During COVID-19 (C)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
      Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
      Related
      • Book Review

      Book Review of Headhunters: Matchmaking in the Labor Market by William Finlay and James E. Coverdill, Cornell University Press, 2002

      By: Rakesh Khurana
      Keywords: Relationships
      Related
      • October 2006 (Revised February 2007)
      • Background Note

      How Media Choices are Changing Online Advertising

      By: Stephen P. Bradley and Nancy Bartlett
      What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
      Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
      Related
      • 2020
      • Working Paper

      Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock

      By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li
      Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details
      Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management
      Related
      • November 2021
      • Article

      Ratings, Reviews, and the Marketing of New Products

      By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
      We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
      Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
      Related
      • 07 May 2018
      • Research & Ideas

      Why Online Retailers Should Hide Their Best Discounts

      New advice for online retailers suggests bargain items should not be too easy for shoppers to find. (Matjaz Slanic) Retailers have long known where to put the bargain bin—in the back of the store, where customers have to work a little bit... View Details
      Keywords: by Michael Blanding; Retail
      • January 1991
      • Article

      A Natural Experiment in the Organization of Entry Level Labor Markets: Regional Markets for New Physicians and Surgeons in the U.K.

      By: A. E. Roth
      Keywords: Labor; Markets; Health; United Kingdom
      Related
      • 06 Mar 2017
      • Research & Ideas

      Why Comparing Apples to Apples Online Leads To More Fruitful Sales

      Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
      Keywords: by Dina Gerdeman; Retail; Advertising
      • 12:30 PM – 2:30 PM EDT, 30 Apr 2019
      • HBS Online

      HBS Online Scaling Ventures

      Scaling Ventures is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Program Dates: April 30, 2019 - June 18, 2019 (Every Tuesday from... View Details
      • Web

      Podcast - HBS Online

      associate dean for HBS Online and Executive Education, joins host Chris Linnane to uncover how financial statements communicate the essentials of business and why accounting is a universal language connecting companies of all sizes. Nancy... View Details
      • January 1995
      • Article

      Internal Labor Markets: Too Many Theories, Too Few Facts

      By: George P. Baker and Bengt Holmstrom
      Keywords: Labor; Markets; Theory
      Related
      • spring 1999
      • Article

      Case Study: FreeMarkets OnLine

      By: V. Kasturi Rangan
      Keywords: Markets; Online Technology
      Related
      • 1984
      • Chapter

      Variations in Managerial Career Structures in High Technology Firms: The Impact of Organizational Characteristics on Internal Labor Market Patterns

      By: R. M. Kanter
      Keywords: Personal Development and Career; Organizational Design; Technology Industry
      Related
      • Teaching Interest

      Digital Marketing Strategy

      By: John A. Deighton

      When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

      • 22 Sep 2014
      • Op-Ed

      Online Banks Fill Funding Needs for Small Business

      access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during the economic recovery, there... View Details
      Keywords: by Karen Mills; Banking; Financial Services