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- Faculty Publications (72)
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- All HBS Web (277)
- Faculty Publications (72)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- 13 Sep 2019
- News
Hollywood Ending
doubt eased the fundraising that followed. Almost a dozen major movie studios participated in the initial round of funding in the summer of 2018, including Disney, Entertainment One, Fox, ITV, Lionsgate, MGM, NBCUniversal, Sony, Viacom,... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
and 3) our entertaining content (movie characters). Sources: 1. [PwC. (2013). PwC Global 100 Software Leaders. http://www.pwc.com/en_US/us/technology/publications/assets/pwc-global-software-100.pdf"] 2. [Obama, B. (2012). Remarks by the... View Details
- 01 Mar 2015
- News
New Idea: State of the Art
museum, visitors are also given a special digital pen that they can tap on various exhibits to record their experience and later explore online what they saw in person. But of all the new features, it’s a historic survey of human... View Details
- 10 Jan 2013
- News
From Wall Street to Visual Art
Bussel: Using her business savvy to manage large-scale art installations. View Bussel's online gallery Three heads—simple, generic profiles—stand 30 feet high and span 100 feet across the outer wall of the Mann Auditorium in Tel Aviv, the... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists. Pakistan, India and the Bomb: Spy versus Counterspy by James Glenn (MBA... View Details
- 02 Oct 2015
- News
The ‘F’ Word
Emory University, where she graduated with 40 percent more credits than required. A year out of HBS, Wallace and classmate Alex Nelson cofounded Quincy Apparel, an online retailer providing stylish, affordable work clothes for women in a... View Details
Keywords: Walt Disney Studios
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. Thomke... View Details
Keywords: Carmen Nobel
- 14 Apr 2015
- First Look
First Look: April 14
of people's relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including online... View Details
Keywords: Sean Silverthorne
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
runner a few steps behind them, sharing the vision but not necessarily the talent? What becomes of him, when his aspirations collide with reality? When his limitations cloud his dreams? Or when injuries and life's demands curb his ability to achieve? In this highly... View Details
- 01 Jun 2015
- News
Higher Ground
different. The urgency, though, wasn’t due solely to the cultural imperative. “We teach, we give lessons to people of all ages,” says Reeks. “We do so many other things that affect the economy of the city.” Within a few days of the flooding, Atwood had set up an View Details
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
club to better understand the nuances of virtual event production, which will help as it begins implementing more online programs. Another Cleveland Clinic webinar with the latest updates took place in June, and the club just launched a... View Details
Keywords: Margie Kelley
- 13 Sep 2011
- First Look
First Look: September 13
platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax." Allowing a treatment group to express non-binding preferences over tax spending priorities leads to a 16% increase in tax... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
Marketing Input and Innovation Strategy Harvard Business School Note 508-090 This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a... View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
unprecedented rates. Diabetes rates have boomed. Online data thefts have surged. Urbanization and waste have soared. What is happening? Is it globalization? Or is something much deeper taking place, something that the world had never... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
Ron DeShay (OPM 53, 2019), CEO and founder of World of Dreams Entertainment (WODE) Group, launched “A Better World Project.” The recent incidents “heightened tensions around racism, police brutality, and the injustices Black people... View Details