Filter Results:
(373)
Show Results For
- All HBS Web (373)
- Faculty Publications (145)
Show Results For
- All HBS Web (373)
- Faculty Publications (145)
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were... View Details
Keywords: by Frank V. Cespedes
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
channels at a lower cost—but the skinny bundle never seems to satisfy anyone because it doesn’t include customers’ “passion” channels. There’s no skinny bundle with the History Channel, for instance, or the Discovery Channel. Meanwhile,... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
moves about a dozen times before buying a home, and all too often the bookshelf purchased for one apartment isn’t needed in the next. As a result, about 10 million tons of furniture go to landfills every year, Ramírez says. He and Aditya Khilnani (MBA 2019) founded the... View Details
- Profile
Cristina Ros Blankfein
look and design to inspire a positive reaction. By the holiday season in 2014, Be Mixed launched its first major production run and is currently being sold in 17 different food stores in the New York City area. The pair also unveiled a website to sell the product View Details
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
- 01 Mar 2023
- News
Case Study: Power Nappy
beyond, to wholesale or retail. Why? The first reason is reach: There is a limit to your own branded website. This is due to the website’s potential traffic (whereas large online retailers have millions of unique visitors) and lack of... View Details
- 21 Nov 2024
- News
Mother Nurture
support.” Having friends and family who’d experienced these complications—and as young women hoping to start families themselves one day—Keshani, Richter, and Cole decided to change those odds. Over the course of their second year at HBS, they developed and launched... View Details
Keywords: Margie Kelley
- 15 Feb 2016
- Blog Post
Coming to HBS with a Non-Finance Background
just before school started. HBX CORe is an online course of three subjects (Economics, Business Analytics, and Accounting) designed to better prepare you for the Required Curriculum (first year courses) at HBS. This new digital learning... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and... View Details
- 13 Mar 2018
- First Look
March 13, 2018
fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to increase advancement in a... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Authors:Liu Yunchuan, Sunil Gupta, and John Zhang Periodical:Management Science 52, no. 11 (November 2006): 1799-1809 Abstract We develop a game-theoretical model to show that in the markets where price consistency across channels is... View Details
Keywords: Sean Silverthorne
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the View Details
- Blog
Crossing the Bridge from Program Learning to Practical Application
learning." Barnes accepted the invitation and did an amazing job. She's since become part of four more sessions, two online and two in person. In delivering lectures, Barnes has tried to channel HBS... View Details
- 01 Sep 2014
- News
Alumni Achievement Awards 2014
on the next big thing, Dahod marries technological understanding with management expertise to solve high-tech problems and build cutting-edge companies. With five advanced degrees and five successful startups under his belt, Dahod View Details
- 11 Nov 2002
- Research & Ideas
Women Entrepreneurs Usher in the Next Generation
they were quite special—which was a risk from other people's point of view. But she didn't see it as all that risky because she knew what they were made of." Swan ran the Latin America channel as general manager before moving to... View Details
Keywords: by Martha Lagace
- 21 Oct 2008
- First Look
First Look: October 21, 2008
Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's... View Details
Keywords: Martha Lagace
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
inventory without the need to step foot in a bookstore; and then Amazon launched the Kindle e-book service in 2007, challenging the very idea of a physical book. “Not only had the traditional buying channels fundamentally shifted, but the... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online View Details