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Show Results For
- All HBS Web
(487)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (142)
- Web
Skydeck - Alumni
post-COVID world How Sports Should Use Its Timeout Sports Innovation Lab CEO Angela Ruggiero (MBA 2014) on why the pandemic will help leagues better prepare for the future fan Keeping the Beat Artist and activist Madame Gandhi (MBA 2015) on writing music in quarantine... View Details
- Web
Technology & Innovation - Faculty & Research
Martin Tingley January–February 2025 | Article | Harvard Business Review For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- Web
Networking Events - Recruiting
resume books and student clubs to find interested students. Email club leaders to market events via newsletters or group chats. Some clubs may require yearly sponsorship to host events, participate in conferences, and advertise job... View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/317032-PDF-ENG Harvard Business School Case 316-127 Publicis Groupe 2016: Maurice and the Millennials Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the... View Details
Keywords: Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search.... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
sizes, and more water and mid-calorie options.” Cities look for public support If cities want to win public approval for labels, this research suggests it might behoove them to publicize information about their effectiveness. A related View Details
- 01 Oct 2013
- First Look
First Look: October 1
https://www.hbs.edu/faculty/Pages/item.aspx?num=45468 August 2013 Empirical Methods in Natural Language Processing Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews By: Kang, Jun Seok, Polina... View Details
Keywords: Sean Silverthorne
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its market success as well.... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
times what they spend on online advertising. Sources: SBI Magazine, “The World’s Largest Sales Forces”; Selling Power, “500 Largest Sales Forces 2018”; Interactive Advertising Bureau, “IAB Internet View Details
Keywords: by Dina Gerdeman
- Web
About the Center - Christensen Center for Teaching & Learning
instructors at other institutions in the United States and abroad. Services for HBS Faculty The Christensen Center supports all current Harvard Business School faculty through online resources and confidential one-on-one consulting... View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
- Web
Advisory Board - Entrepreneurship
Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of... View Details
- 16 Nov 2015
- Research & Ideas
Does Competition Make Us More Creative?
process and then understand how it works is very difficult, however. Gross showed some creativity in finding an innovative way to do just that. His study looked at graphic design competitions that take place via online platforms that help... View Details
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Prevention—spent hundreds of millions of dollars on online advertising campaigns, aiming to encourage people to get vaccinated and to comply with other public health guidance. But was the public listening?... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
typing a dollar amount into an online form. Surprisingly, the average willingness-to-pay amount was slightly lower in cases where they had viewed the price first. This indicates that if retailers want to take advantage of price primacy,... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
spreads in social networks. I am also working on understanding the relative role of offline and online advertising to determine how firms should optimally allocate their resources across different media. View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- 28 Oct 2014
- First Look
First Look: October 28
for its ad campaigns through Agency Machine, its proprietary online platform. CEO John Winsor wanted to change the way that advertising was done, a difficult task in an industry entrenched in traditional... View Details
Keywords: Carmen Nobel