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  • 2016
  • Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
Keywords: Luxury; Brands and Branding
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Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior managers at their headquarters in... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • 15 May 2006
  • Lessons from the Classroom

Women Find New Path to Work

staff to create New Path: Setting New Professional Directions. In this interview, Hart explains the program and her hopes that future sessions can be expanded. Mallory Stark: Could you give some background... View Details
Keywords: by Mallory Stark
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a frequent point of breakdown for firms that seek to build new businesses inside existing corporations; promising ideas often simply... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

Out with the old, in with the new! That's the natural path of innovation. PCs killed typewriters, for instance. Smartphones superseded telephones, pocket calculators, and point-and-shoot cameras. Every once in a while, though, an old technology rises from the ashes and... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

December 19, 2018 NEJM Catalyst It's Time to Reform the Orphan Drug Act By: Bagley, Nicholas, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—No abstract available. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 2025
  • Working Paper

When Where Watt: Harnessing the Value of Time and Location for Renewable Electricity Generation

By: Vishrut Rana, Christian Kaps and Serguei Netessine
Problem definition: Investments in renewable energy have surged worldwide in recent years, with over $2 trillion spent globally on clean energy. This surge was driven by growing policy support, concerns about energy security, and, most importantly, the cost... View Details
Keywords: Wind Power; Electricity Distribution; Renewable Energy; Profit; Investment Return; Factories, Labs, and Plants; Geographic Location; Revenue; Energy Industry; Utilities Industry
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Rana, Vishrut, Christian Kaps, and Serguei Netessine. "When Where Watt: Harnessing the Value of Time and Location for Renewable Electricity Generation." Working Paper, January 2025.
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

2017 New York: Scribner Forged in Crisis: The Power of Courageous Leadership in Turbulent Times By: Koehn, Nancy F. Abstract—An enthralling historical narrative filled with critical leadership insights that... View Details
Keywords: Sean Silverthorne
  • May 2012
  • Article

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
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Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

minutes or increase wait times to five minutes in the six newly launched cities. The decision is complicated by the fact that Uber’s data science team normally places a five-week moratorium on changes to any View Details
Keywords: Dina Gerdeman
  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

devices—first on animals and then on humans in clinical trials. "For new chemical drugs, it's typically relatively straightforward to know how to move toward approval," says Stern. "Clinical trials take time... View Details
Keywords: by Michael Blanding; Health; Technology
  • November 2022
  • Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo
This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

worldwide phenomenon. Sensing, analyzing, and developing appropriate responses to the complex new demands of the expanded, global marketplace is difficult, and the greatest challenge comes in developing the organizational capabilities and... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

2018 Northamption, MA: Edward Elgar Publishing Varieties of Green Business: Industries, Nations and Time By: Jones, G. Abstract—Published at a time of ever-increasing warnings that the pace of climate change... View Details
Keywords: Dina Gerdeman
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

leaders need a new game plan. We asked Harvard Business School professors to provide practical advice for managing large-scale, long-term remote work at a time when many employees are not only distracted by... View Details
Keywords: by Dina Gerdeman
  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

also why they are going there. We heard time and again that too often leaders neglect to connect the dots between who they are, whom they serve, and how digital technology will help them deliver. The sense of collective identity keeps... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • September 2022 (Revised February 2023)
  • Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett
In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details
Keywords: Business Ventures; Development Economics; Energy; Alternative Energy; Energy Generation; Energy Sources; Renewable Energy; Entrepreneurship; Environmental Management; Ethics; Geography; Government and Politics; Energy Policy; Law; Management; Markets; Market Timing; Operations; Energy Industry; Utilities Industry; Africa; South Africa
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MacKay, Alexander, and James Barnett. "EnergyNow: Powering a New Market." Harvard Business School Case 723-361, September 2022. (Revised February 2023.)
  • February 2004
  • Case

New HP, The: The Clean Room and Beyond

By: Leslie A. Perlow and Elizabeth Kind
When the $19 billion merger of Silicon Valley legend Hewlett-Packard and Houston-based PC giant Compaq Computer Corp. legally closed on May 3, 2002, both companies had already devoted an immense amount of time preparing for the challenges that lay ahead. Chief among... View Details
Keywords: Horizontal Integration; Management Teams; Management Style; Problems and Challenges; Employees; Organizational Culture; Computer Industry; San Francisco
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Perlow, Leslie A., and Elizabeth Kind. "New HP, The: The Clean Room and Beyond." Harvard Business School Case 404-064, February 2004.
  • September–October 2016
  • Article

Growing New Corporate Businesses: From Initiation to Graduation

By: Sebastian Raisch and Michael Tushman
Large companies initiate many new businesses, but few of them reach scale. The ambidexterity literature describes how companies create exploratory businesses, but says little about how they subsequently scale these businesses. The strategy literature uses real option... View Details
Keywords: Ambidexterity; Comparative Case Study; Corporate Venturing; Exploration; Organization Design; Real Option Theory; Organizational Design; Corporate Strategy; Corporate Entrepreneurship
Citation
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Raisch, Sebastian, and Michael Tushman. "Growing New Corporate Businesses: From Initiation to Graduation." Organization Science 27, no. 5 (September–October 2016).
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