Networked Brand - Publications - Faculty & Research

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Frequently Asked Questions | HBS Online

events. However, you may visit the HBS Online Business Insights Blog and HBS Online Facebook page for information about upcoming conferences and webinars featuring faculty, or join the HBS Online Community to build your network and... View Details

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Harvard Business School

cell phone and television network business, and started his own phone company. Ed Jones Jr. MBA 1972 In 1973, the Harvard Business Review published Edward Jones's personal account, “What It's Like to Be a Black Manager.” At the time he... View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is backward looking and purely... View Details

Keywords: April White

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details

Keywords: by Julia Hanna

01 Jun 2024
News

Alumni and Faculty Books

extent of wrongful benefits and damages from 600 years of international harm to the African continent. Read, Write, Own: Building the Next Era of the Internet By Chris Dixon (MBA 2003) Random House The internet of today is a far cry from its early promise of a... View Details

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied... View Details

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Online Business in Society Courses | HBS Online

a global impact and building their network of influence. Global Business Power and Influence for Positive Impact Sustainable Business Strategy What You Earn Certificate Boost your resume by completing an HBS Online course. Certificate of... View Details

25 Jun 2013
First Look

First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of technical systems and demonstrate... View Details

Keywords: Anna Secino

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Sustainable Business Strategy Course | HBS Online

More about what you earn Syllabus 3 Modules, 20-25 Hours Download full syllabus 8 hrs Module 1 The Business Case for Action Understand the business case for change and how to analyze and assess industry disruptions to develop business models that create shared value.... View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

for neural networks increase, as does accessibility to off-the-shelf APIs from big tech and academic institutions that help speed up innovation. Entrepreneurs have also learned the wisdom of targeting AI applications toward specific,... View Details

Keywords: by Rocio Wu

01 Aug 1998
News

High Honors

further investments in the newspaper, television, and radio realms, combining them all under the name Landmark in 1967. In 1982, amid considerable skepticism from industry experts, Batten created The Weather Channel, a 24-hour cable View Details

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris

Citation

Educators

Purchase

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the Olympics View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

04 Sep 2019
News

Action Plan: A New ’Cue

sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were... View Details

Keywords: April White

September 1992 (Revised March 1993)
Case

Empresas ICA and the Mexican Road Privatization Program

By: Willis M. Emmons III and Monica Brand

Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details

Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico

Citation

Find at Harvard

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

from delayed activation and sluggish email (AT&T's responsibility as the exclusive network provider) to feature shortfalls began to dampen marketplace enthusiasm. The hype had brought forward demand from the Apple afficionistas who... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

01 Jun 2007
News

Uncorked

an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice... View Details

Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Professional Services

01 Sep 2009
News

Make the Most of HBS Alumni Resources

about the degree you leave with and the incredible network you acquire through your association with HBS. But it can be much more than that. Your alumni status offers you a continuing relationship with the School and ongoing access to... View Details

Keywords: Educational Support Services; Educational Services

Career Coach

Betsy Edwards

working with individuals on all aspects of the job search process and at every stage. She combines her years of coaching experience and industry expertise with her practical approach and extensive knowledge of HBS networks to help others... View Details

Keywords: Education; Fintech; Financial Services (All); Impact Investing; Financial Services (All); Government; Health Care; Social Enterprise

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