Publications

Publications

Filter Results: (838) Arrow Down
Filter Results: (838) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 13 of 838 Results →
  • 2022
  • Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
Related
  • Web

Live from Klarman Hall - Alumni

Nasdaq US Exchanges Jonathan Zittrain George Bemis Professor of International Law Harvard Law School Creativity in AI with Music Explore the transformative impact of AI on music in this session, which offers... View Details
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details

    W. Carl Kester

    Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

    Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)
    • 10 Aug 2010
    • First Look

    First Look: August 10

    at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live Nation Faces... View Details
    Keywords: Martha Lagace
    • Program

    The Business of Entertainment, Media, and Sports

    managers, and other individuals who represent talent Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts... View Details
    Keywords: Media & Entertainment; Media & Entertainment
    • June 2017 (Revised December 2017)
    • Case

    CJ E&M: KCON Goes Global

    By: Elie Ofek and Michael Norris
    In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
    Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry
    Related
    • 08 Aug 2022
    • HBS Case

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

    the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details
    Keywords: by Shalene Gupta; Music; Music
    • 04 May 2010
    • First Look

    First Look: May 4

    international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling... View Details
    Keywords: Martha Lagace
    • Web

    Hiring Organizations

    Investments Parthenon Capital Partners Group Pawlicy Advisor Paxos Payam Music Pear VC Penciled PepsiCo Peregrine Peterson Partners Pfizer Picus Capital Pika PIMCO Pink Mango Group Pinstripe PJT Partners Plaid Playground Pediatrics Polen... View Details
    • 15 Dec 2015
    • First Look

    December 15, 2015

    the popularity of JALC's events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach... View Details
    Keywords: Carmen Nobel
    • 2007
    • Working Paper

    A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

    By: Anita Elberse
    Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
    Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Music Industry; Music Industry; Music Industry
    Related
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Charles B. Wang Computer Associates International, 1976–2000 J. Basil Ward Addressograph-Multigraph Corporation, 1952–1966 Ralph E. Ward Chesebrough-Pond's, 1968–1987 Solomon D. Warfield Seaboard Air Line Railroad, 1912–1927 Harry M. Warner Warner Brothers Pictures,... View Details
    • 02 Apr 2024
    • What Do You Think?

    What's Enough to Make Us Happy?

    Half of Life (Portfolio/Penguin, 2022), p. xiv Clayton M. Christensen, James Allworth, and Karen Dillon, “How Will You Measure Your Life?,” Harvard Business Review, July-August, 2010 Oscar Hammerstein II and Richard Rogers, lyrics to “Happy Talk,” South Pacific,... View Details
    Keywords: by James Heskett
    • 15 Feb 2022
    • Book

    When Working Harder Doesn’t Work, Time to Reinvent Your Career

    Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of... View Details
    Keywords: by Avery Forman
    • 11 Jun 2024
    • In Practice

    The Harvard Business School Faculty Summer Reader 2024

    As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
    Keywords: by Avery Forman
    • 19 Sep 2023
    • HBS Case

    How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

    using your data. This is something that regulators will have to clarify and also something that companies are taking note of themselves, particularly in the music space and image space. “To the extent that maybe you don’t want an AI... View Details
    Keywords: by Ben Rand; Technology; Information Technology

      Bharat N. Anand

      Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

      Professor Anand is an expert in digital strategy, media and... View Details

      Keywords: music; music; music; music; music; music; music; music; music
      • Web

      Organizational Behavior - Faculty & Research

      she had begun developing her coaching practice during the COVID-19 pandemic, and was excited by the growth and human connection that the work offered her. The case explores the factors that led Rowe to make such an unconventional decision, describing her View Details
      • Web

      Video Clips - Creating Emerging Markets

      with corruption and innovation . Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Lillete Dubey Lillete Dubey Art & Music Lillete Dubey, Director of India-based Primetime... View Details