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Publications

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  • 21 Jun 2007
  • Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology
  • 2022
  • Working Paper

The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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  • Web

Live from Klarman Hall - Alumni

Exchanges Jonathan Zittrain George Bemis Professor of International Law Harvard Law School Creativity in AI with Music Explore the transformative impact of AI on music in this session, which offers an inside... View Details
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details

    W. Carl Kester

    Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

    Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)
    • Program

    The Business of Entertainment, Media, and Sports

    managers, and other individuals who represent talent Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts... View Details
    Keywords: Media & Entertainment; Media & Entertainment
    • 10 Aug 2010
    • First Look

    First Look: August 10

    at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live Nation Faces... View Details
    Keywords: Martha Lagace
    • June 2017 (Revised December 2017)
    • Case

    CJ E&M: KCON Goes Global

    By: Elie Ofek and Michael Norris
    In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
    Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry
    Related
    • Web

    Hiring Organizations

    Investments Parthenon Capital Partners Group Pawlicy Advisor Paxos Payam Music Pear VC Penciled PepsiCo Peregrine Peterson Partners Pfizer Picus Capital Pika PIMCO Pink Mango Group Pinstripe PJT Partners Plaid Playground Pediatrics Polen... View Details
    • Web

    Stories

    Stories Stories For the Records For the Records In the midst of Austin’s buzzy music scene, Caren Kelleher is finding her harmony as both founder of Gold Rush Vinyl and new co-owner of Waterloo Records, with ambitions of preserving the... View Details
    • 04 May 2010
    • First Look

    First Look: May 4

    international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling... View Details
    Keywords: Martha Lagace
    • 08 Aug 2022
    • HBS Case

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

    the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details
    Keywords: by Shalene Gupta; Music; Music
    • 15 Dec 2015
    • First Look

    December 15, 2015

    the popularity of JALC's events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach... View Details
    Keywords: Carmen Nobel
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Charles B. Wang Computer Associates International, 1976–2000 J. Basil Ward Addressograph-Multigraph Corporation, 1952–1966 Ralph E. Ward Chesebrough-Pond's, 1968–1987 Solomon D. Warfield Seaboard Air Line Railroad, 1912–1927 Harry M. Warner Warner Brothers Pictures,... View Details
    • 2007
    • Working Paper

    A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

    By: Anita Elberse
    Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
    Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Music Industry; Music Industry; Music Industry
    Related
    • 15 Feb 2022
    • Book

    When Working Harder Doesn’t Work, Time to Reinvent Your Career

    Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of... View Details
    Keywords: by Avery Forman
    • 19 Sep 2023
    • HBS Case

    How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

    using your data. This is something that regulators will have to clarify and also something that companies are taking note of themselves, particularly in the music space and image space. “To the extent that maybe you don’t want an AI... View Details
    Keywords: by Ben Rand; Technology; Information Technology
    • 11 Jun 2024
    • In Practice

    The Harvard Business School Faculty Summer Reader 2024

    As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
    Keywords: by Avery Forman
    • 02 Apr 2024
    • What Do You Think?

    What's Enough to Make Us Happy?

    Half of Life (Portfolio/Penguin, 2022), p. xiv Clayton M. Christensen, James Allworth, and Karen Dillon, “How Will You Measure Your Life?,” Harvard Business Review, July-August, 2010 Oscar Hammerstein II and Richard Rogers, lyrics to “Happy Talk,” South Pacific,... View Details
    Keywords: by James Heskett

      Jan W. Rivkin

      Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details

      Keywords: music; music; music; music; music