Publications

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

218-116 Valuing Snap After the IPO Quiet Period (C) Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. Purchase this case:https://hbsp.harvard.edu/product/218116-PDF-ENG Harvard Business School Case 518-103 Jason Blum's... View Details

Keywords: Dina Gerdeman

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

maintaining a high level of exploration. Solutions improved most on rounds with social influence after a period of separation. We also show that storing subjects’ best solutions so that they could be reloaded and possibly modified in subsequent rounds—a ubiquitous... View Details

Keywords: Dina Gerdeman

06 Nov 2012
First Look

First Look: November 6

improvements in outcomes such as productivity and longevity, and that good nuts-and-bolts management at individual firms shapes national performance. At 14 textile manufacturers in India, for example, an intervention-involving free,... View Details

Keywords: Sean Silverthorne

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

magnitude." In a world made much smaller and more homogeneous by communications technology, Levitt drew a line between the multinational company, which adjusts its products and practices from country to... View Details

Keywords: by Julia Hanna; Education; Retail

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

Not so long ago, multinational firms were associated with a specific national identity. Caterpillar was a prototypical U.S. company. Honda was a classic Japanese company. The location of headquarters of these and other firms served as... View Details

Keywords: by Martha Lagace

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts... View Details

Keywords: by Rachel Layne; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products

06 May 2014
First Look

First Look: May 6

This article examines product market strategy from the perspective of positioning, using the value-based strategy framework. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0543 Working Papers The... View Details

Keywords: Sean Silverthorne

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

going it alone even more than the returns to partnering with local firms. The reasons are that the forces of globalization—particularly reduced trade costs leading to more fragmented production processes—are making it more and more... View Details

Keywords: by Cynthia Churchwell

September 1996 (Revised March 1999)
Case

EMDICO (B)

By: John A. Quelch

Supplements the (A) case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Saudi Arabia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

September 1996 (Revised March 1999)
Case

EMDICO (A)

By: John A. Quelch

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Saudi Arabia

30 Sep 2008
First Look

First Look: September 30, 2008

operational, financing, and investment decisions of firms. We develop a model in which product developers can play a useful role in monitoring the deployment of their technology abroad. The analysis demonstrates that when firms want to... View Details

Keywords: Martha Lagace

October 1996 (Revised March 1998)
Case

Schroder Ventures: Launch of the Euro Fund

By: Josh Lerner, Kate Bringham and Nick Ferguson

Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details

Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe