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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also provides a detailed picture of the... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

industry practice and discuss potential directions for future research. Download the article: http://www.hbs.edu/research/pdf/09-125.pdf   Cases & Course MaterialsBlackRock Money Market Management in September 2008 (A) Kenneth A.... View Details
Keywords: Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

the market. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708451 Kohl Industries Harvard Business School Case 808-078 Describes a compensation dilemma with a father and his three children, who work in... View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

order when should DVDs are rented before want DVDs. Specifically, a 1.3% increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensues if the first of two sequentially rented movies has more should and... View Details
Keywords: Martha Lagace
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

first-of-its-kind, three-year agreement with Hollywood studio Warner Bros. Entertainment that gave SpringHill Entertainment a first-look movie deal, an exclusive television deal, significant development resources that also could be used... View Details
Keywords: Sean Silverthorne