Publications

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

January 1992 (Revised March 2006)
Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details

Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

startup figuring out how to market a 3-D printer. “You should approach a product launch as an organizational process, and start with the buyers, not the product” Although 3-D printers have been around since the 1980s, they didn’t find... View Details

Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail

2015
Working Paper

The Impact of Funds: An Evaluation of CDC 2004-12

By: Josh Lerner, Ann Leamon, Steve Dew and Dong Ik Lee

CDC was founded in 1948 as part of the U.K. government's efforts to develop the economic resources of Britain's remaining colonies. Since then, CDC has pursued a series of strategies to "do good without losing money," as its original mission was phrased. Its approach... View Details

Keywords: Investment Funds; Great Britain

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06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer decision-making. “The more similar the... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

January 2005 (Revised November 2005)
Case

Gobi Partners: October 2004

By: G. Felda Hardymon and Ann Leamon

The general partners of Gobi Partners, a venture fund located in Shanghai, are trying to decide the best way to raise money for their first fund. Their strategy of investing in early-stage digital media companies in China was well-received by strategic investors--IBM... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Private Equity; Investment; Goals and Objectives; Emerging Markets; Problems and Challenges; Conflict Management; Shanghai

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

Opportunities abound for large companies looking to expand into Latin America. But risks remain, and the development of better capital markets is needed to attract more investment, according to panelists at the "Growth Opportunities... View Details

Keywords: by Julie Jette

May 2012
Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details

Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions

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2004
Working Paper

Regulation and Reaction: The Other Side of Free Banking in Antebellum New York

By: David A. Moss and Sarah Brennan

Free banking, which first appeared in the United States in the late 1830s, comprised two essential features: general incorporation for banks and rigorous security requirements for note issue. Because the general incorporation feature is what allowed free entry, it has... View Details

Keywords: History; Law; Competition; Financial Liquidity; Money; Market Entry and Exit; Financing and Loans; Banks and Banking; Banking Industry

13 Jun 2017
Research & Ideas

Why Global Investments Are Still a Good Bet

the wealth around, investors should put their money in places that are familiar—usually their own country. “There is a very well-known phenomenon called home bias,” continues Viceira. “People think they know their own stock View Details

Keywords: by Michael Blanding; Financial Services

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online View Details

Keywords: by Michael Blanding; Advertising

14 Jul 2015
First Look

First Look: July 14, 2015

risk of adverse effects that arise from taking a single approach. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49334 Working Papers Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections... View Details

Keywords: Sean Silverthorne

August 2007
Case

Lightspeed Venture Partners -- International Expansion

By: Krishna G. Palepu and Alison Berkley Wagonfeld

Looks at various international expansion models for a venture capital firm based in Silicon Valley. Lightspeed Venture Partners believed that India had tremendous potential for venture capital returns--the question was how best to tap into that potential while also... View Details

Keywords: Venture Capital; Expansion; Investment Return; Global Strategy; Emerging Markets; Investment; International Finance; Organizational Structure; India; Israel

Article

Avoiding Overhead Aversion in Charity

By: Uri Gneezy, Elizabeth A. Keenan and Ayelet Gneezy

Donors tend to avoid charities that dedicate a high percentage of expenses to administrative and fundraising costs, limiting the ability of nonprofits to be effective. We propose a solution to this problem: Use donations from major philanthropists to cover overhead... View Details

Keywords: Marketing Strategy; Philanthropy and Charitable Giving

Find at Harvard

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry