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Publications

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  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

service, monetizing empty seats, allowing a driver to split the cost of gas or tolls for a given trip to the airport or into work. Passengers can pay as little as half what would ring up on a taximeter for the same distance. Although... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 21 Jun 2011
  • First Look

First Look: June 21

principles include ensuring thickness, alleviating congestion stemming from overuse, addressing asymmetric information, ensuring that it is safe and straightforward for users to participate, and designing monetization strategies that do... View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

monetize the value they would create? Would investors see as much potential in BCM as its founders? And how would the company's cash constraints impact the strategy in the current economic environment? Purchase this case:... View Details
Keywords: Martha Lagace
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

concrete level, given that p2p file sharing networks are likely to improve in performance as Internet infrastructure develops, the content industry must make tough choices regarding their revenue models. Moves towards monetizing products... View Details
Keywords: by Sean Silverthorne; Music
  • Web

Courses by Faculty - Course Catalog

Negotiation, Organizations & Markets Spring 2025 Q3Q4 3.0 ^ back to top O Course Title Area Term Quarter Credits Elie Ofek Pricing Strategy: Monetizing and Growing the Business Marketing Fall 2024 Q2 1.5 ^ back to top P Course Title Area... View Details
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • Web

Courses by Title - Course Catalog

Battilana , Deborah Winshel Fall 2024 Q1 1.5 The Power of DEI: Harnessing Talent and Opportunity for Enduring Success General Management Nancy Koehn Fall 2024 Q1 1.5 Pricing Strategy: Monetizing and Growing the Business Marketing Elie... View Details
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products. Robert Fagin, head of research, had to consider what Kyber’s risks were,... View Details
Keywords: Dina Gerdeman
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

email address, LinkedIn account, and contact list. Fishbowl has several hundred thousand users and is now looking for ways to monetize the platform. As such, founders Loren Appin and Matt Sunbulli face a mission-critical decision: should... View Details
Keywords: Dina Gerdeman
  • 30 Jul 2024
  • News

Reddit’s Rise

okay with it. So that was kind of how I thought about the personal calculus. But then at the same time, it’s like it’s Reddit, it’s a pillar of the internet. It’s been around since 2005. It has so many users, it had no monetization model.... View Details
  • Web

Courses by Faculty Unit - Course Catalog

2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell January 2025 J 3.0 Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing Strategy: Monetizing and Growing... View Details
  • 13 Sep 2011
  • First Look

First Look: September 13

and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2016
  • News

The New Space Race

are parked at all the Walmarts in the world, so hedge funds can [then] long or short the stock without waiting for the quarterly reports. It’s another way to monetize those images.” Balance sheets can take some of the romance out of... View Details
Keywords: Robert S. Benchley
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

the public equity markets for their own funds, and whether they should do the same. They are also pondering how to monetize their own stake in the firm, and whether taking the firm itself public may be a viable option. Purchase this case: View Details
Keywords: Martha Lagace
  • Web

Print View - Course Catalog

Battilana , Deborah Winshel Fall 2024 Q1 1.5 The Power of DEI: Harnessing Talent and Opportunity for Enduring Success General Management Nancy Koehn Fall 2024 Q1 1.5 Pricing Strategy: Monetizing and Growing the Business Marketing Elie... View Details
  • Web

Past Issues - Alumni

targets leaders working on the frontlines. Dean Nohria Looks Ahead He foresees an exciting period of innovation for the School and the field of management education Fair Trade Appearance, Attraction, and the Monetization of Allure... View Details