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- 13 Jan 2009
- First Look
First Look: January 13, 2009
in expectation. We also show that by offering both CPC and CPA, an ad platform can weakly increase its revenues compared to offering either alternative alone. Download the paper: http://www.hbs.edu/research/pdf/09-074.pdf Competition and... View Details
Keywords: Martha Lagace
- 14 Feb 2017
- First Look
First Look at New Research: February 14
new product and, if so, what terms he should offer new and existing investors to finance the next phase of product development. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817066-PDF-ENG Harvard Business School Case 617-018 Addicaid: Scaling a Digital... View Details
Keywords: Sean Silverthorne
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