Publications

2015
Case

Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation

By: Rosabeth Moss Kanter and Patricia Bissett Higgins

In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with... View Details

October 1978 (Revised March 1987)
Background Note

Note on Market Definition and Segmentation

Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the... View Details

Keywords: Strategic Planning; Markets; Segmentation

2014
Chapter

Corporate Social Responsibility and Multinational Corporations

By: Nien-he Hsieh and Florian Wettstein

A central question that arises from the perspective of global ethics is what standards ought to apply to the activities of multinational corporations (MNCs). This chapter surveys the contemporary theoretical literature on this question. The first section provides... View Details

Keywords: Multinational Corporation; Multinational Firms and Management; Corporate Social Responsibility and Impact; Standards

2010
Journal Article

Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

By: Ramon Casadesus-Masanell and Joan E. Ricart

The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details

Keywords: Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition

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August 2016 (Revised December 2016)
Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons

This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage

March 2007 (Revised April 2007)
Case

The University of Utah and the Computer Graphics Revolution

By: H. Kent Bowen and Courtney Purrington

Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the... View Details

Keywords: Engineering; Entrepreneurship; Management Practices and Processes; Mission and Purpose; Research and Development; Technology Adoption; Computer Industry; Education Industry; Utah

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

2024
Working Paper

Advice and the Bayesian Entrepreneur

By: Susan Cohen and Rembrand Koning

Bayesian entrepreneurship starts from the premise that entrepreneurs’ beliefs guide their theorizing, experimentation, and choices (Agrawal et al., n.d.). Since each entrepreneur has unique beliefs based on their own set of past experiences, cognitive ability, and... View Details

Keywords: Entrepreneurship; Decision Choices and Conditions

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May 13, 2021
Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati

Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details

Keywords: Mission and Purpose; Moral Sensibility; Business Startups

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April 2022 (Revised July 2022)
Case

Stalin’s Capitalists: American Business and Soviet Industrialization

By: Jeremy Friedman, Jingyu Liu and Christine Riggle

In the late 1920s and early 1930s when Joseph Stalin, leader of the world’s first Communist state, sought to industrialize his largely peasant country on an unprecedented scale, he turned for help to those who had the most experience constructing on such a scale:... View Details

Keywords: Communism; Industrialization; Socialism; History; Industry Growth; Economic Systems; Soviet Union

2011
Casebook

Transnational Management: Text Cases and Readings in Cross Border Management

By: Christopher A. Bartlett and Paul W. Beamish

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the... View Details

Keywords: Experience and Expertise; Economy; Framework; Cross-Cultural and Cross-Border Issues; Global Strategy; Management; Problems and Challenges; Situation or Environment; Strategy; Competition

31 Jul 2018
Working Paper Summaries

How Does Product Liability Risk Affect Innovation? Evidence from Medical Implants

Keywords: by Alberto Galasso and Hong Luo

2007
Chapter

Beyond Dependence: Conceptualizing Information and Accountability in NGO-Funder Relations

By: Alnoor Ebrahim

This paper explores the linkages between information systems and accountability in nongovernmental and nonprofit organizations (NGOs). The information systems in four NGOs are introduced: two Indian NGOs engaged in natural resource management and rural development, an... View Details

Keywords: Philanthropy and Charitable Giving; Corporate Accountability; Information Management; Business and Stakeholder Relations; Non-Governmental Organizations; Information Technology; India; District of Columbia

Research Summary

Governance, Accountability, and Performance for Social Enterprise

By: Dutch Leonard

This project examines the relationship between governance structures, accountability relationships, and performance outcomes for social enterprises. Most previous work in this area has examined these topics separately, or in pairs; the purpose of this project is to... View Details

March 1995 (Revised February 1997)
Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry

25 Nov 2019
Working Paper Summaries

The Effect of Systems of Management Controls on Misreporting

Keywords: by Aishwarrya Deore, Susanna Gallani, and Ranjani Krishnan

19 Feb 2016
Working Paper Summaries

‘Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation

Keywords: by Ranjay Gulati, Ryan Raffaelli, and Jan Rivkin; Public Administration

September 2002 (Revised May 2003)
Case

X-IT and Kidde (A)

By: Constance E. Bagley and David Lane

Involves a start-up, X-IT Products LLC, whose founders had designed an innovative, lightweight, and easy-to-use--yet strong--escape ladder. After X-IT had filed a patent application for the ladder in the United States, X-IT was approached by Kidde PLC, one of the... View Details

Keywords: Patents; Negotiation Process; Agreements and Arrangements; Ethics; Lawsuits and Litigation; Business Startups; Consumer Products Industry