Publications

22 Jan 2018
Blog Post

HBS Peek: Finding a Sense of Purpose

enriching the way I think and act on a daily basis. Moving forward, I know I will always carry with me the purpose to create, the purpose to motivate, View Details

November 2023
Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram

October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details

Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India

20 Jan 2021
News

Mission possible: How start-up thinking can help public projects

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

pursuing a double bottom line of being both mission-driven and profitable. Can Codecademy stay true to its mission of always being free and still turn a profit? Jeff Bussgang:... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

August 20, 2019
Other Article

An Encouraging Step to Reorient Corporate Purpose

By: Peter Tufano

Keywords: Mission and Purpose; Business Education

Read Now

August 2019 (Revised April 2021)
Case

Unifying Divisions: Joro's Mission to Preserve the Planet

By: Shikhar Ghosh and Marilyn Morgan Westner

The case focuses on the initial startup team and Founders’ agreements. In March 2018, Sanchali Pal proposed renegotiating the informal founders’ agreement and equity split she and her co-founders had drafted the previous spring. They had been working together for over... View Details

Keywords: Founders' Agreements; Business Startups; Climate Change; Agreements and Arrangements; Conflict Management

February 2020 (Revised September 2021)
Supplement

Mission Related Investments at the Ford Foundation (B)

By: Shawn Cole, Michael Norris and T. Robert Zochowski

Supplements the (A) case. View Details

Keywords: Mission-Related Investing; Philanthropy; Foundation; Endowments; Socially Responsible Investing; Investment; Institutional Investing; Investment Activism; Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; Philanthropy and Charitable Giving; United States

October 16, 2023
Article

How a Defined Purpose Drove Unilever’s Turnaround

By: Ranjay Gulati

Keywords: Mission and Purpose; Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability

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13 Apr 2022
News

Ranjay Gulati (Harvard Business School) - Finding a Deeper Purpose

March 1, 2004
Other Article

Mission to Mars: It Really Is Rocket Science

By: Alan MacCormack and Sean Silverthorne

Read Now

05 May 2021
News

How Do You Embed a Sense of Purpose Into a Company?

November 2015 (Revised June 2017)
Case

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details

Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; China