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- All HBS Web
(501)
- News (58)
- Research (398)
- Events (1)
- Multimedia (2)
- Faculty Publications (138)
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- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
sushi restaurant where customers order from a fixed menu.” Next steps The mathematical model in the paper assumes a situation in which a retailer would sell all styles of a product at the same price (e.g., all fall sandals would be View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507077 PublicationsThe Impact of Direct-to-Consumer Advertising in Orthopaedics Authors:Kevin J. Bozic, Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville,... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
are less responsive to changes in investment opportunities, especially in industries in which stock prices are most sensitive to earnings news. These findings are consistent with the notion that short-termist pressures distort investment... View Details
Keywords: Carmen Nobel
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
the incentives of brokers, and brokers price discriminate based on a consumer's level of sophistication. The model estimates indicate that costly search is a key friction in retail financial markets, but the effects of search costs are... View Details
Keywords: Dina Gerdeman
- 19 Dec 2006
- First Look
First Look: December 19, 2006
find that in the most recent period buyers have a value of about $550 and the sellers have a value of around $500. We also find that our approach leads to estimates of firm value that are more accurate than models that fail to consider network effects. Finally, View Details
Keywords: Sean Silverthorne
- 15 May 2007
- First Look
First Look: May 15, 2007
of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301093 HDFC (B) Harvard Business... View Details
Keywords: Martha Lagace
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the consumer is clearly being hurt, as demonstrated by excessive View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
When the case opens, a fictitious developer, Rance Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government's View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video... View Details
Keywords: Martha Lagace
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
mentioning both positives and negatives of the card. The latter attracted not only customers who were more loyal and spent more money with the card, they were less likely to make late payments. In this case candor paid off, contrary to conventional thinking among some... View Details
Keywords: by James Heskett
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
brands are on display on every street corner of the world. The very ubiquity that gives them their power makes them vulnerable. Q: What will the results of boycotts be on American premium pricing overseas? A: Some consumers will actively... View Details
Keywords: by Sean Silverthorne
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
companies will manage the marketing of e-cigarette brands to maximize profitability for their shareholders” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored specifically to... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details
Keywords: Martha Lagace
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
across multiple industries. There are at least five kinds of control that could belong to either company or worker, depending on the business model: Price charged to the customer. Equipment used by the worker, Method of service delivery.... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
less, but you still have to get people to your site. There is no price that will cause people to allocate between different choices, which makes this unlike any other market activity.” The bursty nature of online attention also helps... View Details
- 24 Mar 2015
- First Look
First Look: March 24
deposits from one intermediary to another. Regulatory policies, including deposit insurance, minimum capital requirements, and restrictions on the assets held by depository institutions can increase the ex ante welfare of depositors. ... View Details
Keywords: Sean Silverthorne