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Show Results For
- All HBS Web
(498)
- News (58)
- Research (398)
- Events (1)
- Multimedia (2)
- Faculty Publications (138)
- 07 May 2014
- What Do You Think?
How Should Wealth Be Redistributed?
diagnoses. Others advocated tax and non-tax solutions. The case against hasty change was made by Dave: "Market based capitalism is the greatest driving force of prosperity in the world today, but if we forget this and marginalize it through income redistribution,... View Details
Keywords: by James Heskett
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
against inflated home prices and requiring minimal evidence of ability to repay from borrowers. Politicians on both sides have been equally culpable in defining the American Dream in material terms, in encouraging Americans to live beyond... View Details
Keywords: by John Quelch
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
slaughter the animals some of whose parts ended up in Unilever's pies and sausages. Unilever made its own packaging, and transported its products on its own trucks and barges. It owned the distribution chain that delivered its frozen products to retailers. It ran its... View Details
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based... View Details
Keywords: by James Heskett
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
- 31 Mar 2023
- Research & Ideas
Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?
decision-making power to private insurers while outlining some boundaries. For example, the researchers suggest subjecting insurers to minimum adequacy regulations, while giving them broad flexibility in making coverage decisions. The... View Details
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
from the US the ‘largest home market’ advantage, allowing them to subsidize pricing globally. I guarantee that Tencent, Alibaba and others will fill the gap left by a misguided break up.” David de Weese added, “It is not at all clear that... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
disproportionate stock price hit to an earnings miss reflects that informational problem. The promise of private equity involves solving that gap between owners and managers. Buybacks must be interpreted in that context as either... View Details
Keywords: by Dina Gerdeman
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
such large halls, jumping headfirst into a solo tour would be a huge challenge. On the other hand, with ticket prices averaging $100 to $125 each, the prospect of a sold-out 20,000-seat arena was tempting. By developing a smaller schedule... View Details
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
such huge growth. They need a lot of people for their distribution centers. We’ve seen, for example, Walmart raise their minimum wage; we’ve seen Amazon raising their minimum wage. Manufacturing wages have... View Details
- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
category of products. Take for example the "Got Milk" advertising campaign, which is intended to increase demand for a category of products, milk. In contrast, an advertisement that points out how... View Details
Keywords: by Dina Gerdeman
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
will be smart to unbundle the services and come out with a pricing table.” As Munyaradzi Mushato put it, “implement an authentic platform strategy where users pay, advertisers pay, and developers pay for the... View Details
- September 2005 (Revised July 2006)
- Case
Kingsford Charcoal
By: Das Narayandas and Alison Berkley Wagonfeld
Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details
Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States
Narayandas, Das, and Alison Berkley Wagonfeld. "Kingsford Charcoal." Harvard Business School Case 506-020, September 2005. (Revised July 2006.)
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 17 Oct 2022
- Research & Ideas
Why Quiet Quitters Need More Than Money to Re-Engage
benefits. Now, they say, we are reaping the consequences of that misapprehension. Employees left their jobs at alarming rates over the past year as they reassessed their lives in the face of COVID-19. Other workers are “quietly quitting,” resolving to do the bare View Details
Keywords: by Michael Blanding