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- All HBS Web
(497)
- News (58)
- Research (398)
- Events (1)
- Multimedia (2)
- Faculty Publications (134)
- Web
Charts & Statistics - Leadership
Airmail service starts Influence: High 30 1930 s 19 The New Deal Commercial and investment banking separated Reconstruction Finance Corp. created to combat bank and business failures Introduction of Federal Deposit Insurance SEC established Federal regulations prohibit... View Details
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based... View Details
Keywords: by James Heskett
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
against inflated home prices and requiring minimal evidence of ability to repay from borrowers. Politicians on both sides have been equally culpable in defining the American Dream in material terms, in encouraging Americans to live beyond... View Details
Keywords: by John Quelch
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
disproportionate stock price hit to an earnings miss reflects that informational problem. The promise of private equity involves solving that gap between owners and managers. Buybacks must be interpreted in that context as either... View Details
Keywords: by Dina Gerdeman
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
such large halls, jumping headfirst into a solo tour would be a huge challenge. On the other hand, with ticket prices averaging $100 to $125 each, the prospect of a sold-out 20,000-seat arena was tempting. By developing a smaller schedule... View Details
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
category of products. Take for example the "Got Milk" advertising campaign, which is intended to increase demand for a category of products, milk. In contrast, an advertisement that points out how... View Details
Keywords: by Dina Gerdeman
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
such huge growth. They need a lot of people for their distribution centers. We’ve seen, for example, Walmart raise their minimum wage; we’ve seen Amazon raising their minimum wage. Manufacturing wages have... View Details
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
from the US the ‘largest home market’ advantage, allowing them to subsidize pricing globally. I guarantee that Tencent, Alibaba and others will fill the gap left by a misguided break up.” David de Weese added, “It is not at all clear that... View Details
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
will be smart to unbundle the services and come out with a pricing table.” As Munyaradzi Mushato put it, “implement an authentic platform strategy where users pay, advertisers pay, and developers pay for the... View Details
- 17 Oct 2022
- Research & Ideas
Why Quiet Quitters Need More Than Money to Re-Engage
benefits. Now, they say, we are reaping the consequences of that misapprehension. Employees left their jobs at alarming rates over the past year as they reassessed their lives in the face of COVID-19. Other workers are “quietly quitting,” resolving to do the bare View Details
Keywords: by Michael Blanding
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- September 2005 (Revised July 2006)
- Case
Kingsford Charcoal
By: Das Narayandas and Alison Berkley Wagonfeld
Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details
Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States
Narayandas, Das, and Alison Berkley Wagonfeld. "Kingsford Charcoal." Harvard Business School Case 506-020, September 2005. (Revised July 2006.)
- 01 Mar 2018
- News
Every Trick in the Book
her distributor online and have them in hand the next day. Big publishers have been slower to respond to the upsurge of independent bookstores, with longer delivery times and minimum order requirements. They also often set higher View Details
Keywords: April White
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
packaging, advertising campaign, Web site, and boutiques to create a more contemporary, relevant, and luxurious look to entice customers. In the same spirit, the "Godiva Passion Academy" presented a complimentary course at... View Details
- Web
Frequently Asked Questions | HBS Online
Technical Requirements How do I access an HBS Online course? In our self-paced programs on the course platform , you will receive an email on the first day of your program with a link to log in. What are the technical requirements and View Details