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Show Results For
- All HBS Web
(1,296)
- People (5)
- News (444)
- Research (523)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
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- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
hiring Companies should train managers to root out racial bias from their hiring and recruitment processes. They should also invest in retaining black professionals, in part by reinforcing the message that race will not be a barrier to... View Details
Keywords: by Dina Gerdeman
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
that." In his book, he discusses various approaches that leaders should take in order to connect their behaviors with the messages they want to be sending. Are You Reaching Your Potential And Being True To Yourself? While much of... View Details
Keywords: by Carmen Nobel
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Gupta. Brands should instead look to create a conversation with a broader message that connects with consumers. For instance, Dove’s Real Beauty campaign wasn’t focused merely on the benefits of a bar of soap, but tapped into the deeper... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
and observed how top talent reacted differently to the crisis based on the messages they received: “Some lost faith in the company and in its leaders. Others doubled their effort and commitment. The difference between the two groups? The... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details
Keywords: by Lane Lambert
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
in how to integrate Web 2.0 into a brand in a way that both honors and expands the brand into the world. "I hope the big message coming out of this case is strategy before tactics," says Avery. "Being digital does not mean... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
perceiving a mismatch between these types of ads and the international mood. While some (42 percent) advised avoiding escapist fantasies based on the way life was before the crisis, such as creative that featured people gathering together in large groups, others were... View Details
Keywords: by Jill Avery and Richard Edelman
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
livelihood depended on their ability to take care of themselves, at work and at home. “That’s a powerful message to them. They are internalizing the message that if they get sick and lots of them get... View Details
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
fact of the matter is there are all these subtle messages that young African American professionals get that tell them that they're not quite good enough. They don't measure up. They don't deserve to be where they need to be. We have to... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant. Third Quadrant: Firms expand into new customer markets with their existing... View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
clear, unwavering message that Starbucks' transformation would represent a return to its roots and an uncompromising commitment to core values, such as health care benefits for any partners working at least 20 hours a week. At a March... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand View Details
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
benefits from Principals Connect; they seemed to feel that something was being imposed on them from outside. Outside? Hallquist was starting in her home community where everyone knew her. She had to hone her message and tell the right... View Details
Keywords: by Sean Silverthorne
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
obvious risk of uncontrolled messaging, but the authors report that the rewards of inclusion often outweigh the risks. A traditional command-and-control company will filter a bunch of top-down messages through the communications... View Details
Keywords: by Carmen Nobel
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
interest rate than you expected, or some other negative surprise when the bill shows up,” Buell says. “It kind of stings you.” Transparent messaging didn’t matter as much to customers acquired through a promotion. Two months into the... View Details
Keywords: by Danielle Kost
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
punch messages into their BlackBerries. Their fingers are too big to enable accurate typing—they'd be more than happy with a voice-recognition algorithm that's only 80% accurate. Not surprisingly, disruptive ideas stand a small chance of... View Details
- Research Summary
Overview
I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
- Research Summary
Overview
I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
- Research Summary
Overview
I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details