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  • All HBS Web  (1,304)
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    • Research  (526)
    • Events  (5)
    • Multimedia  (17)
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  • 17 Apr 2022
  • Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

question-and-answer format that’s accessible for everyone from C-suite executives to business students. It covers a wide range of topics, from the basics of ethical behavior and legal liabilities to the cultivation of best practices and the role of whistleblowers. One... View Details
Keywords: by Lane Lambert
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

fact of the matter is there are all these subtle messages that young African American professionals get that tell them that they're not quite good enough. They don't measure up. They don't deserve to be where they need to be. We have to... View Details
Keywords: by Staff; Pharmaceutical
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

benefits from Principals Connect; they seemed to feel that something was being imposed on them from outside. Outside? Hallquist was starting in her home community where everyone knew her. She had to hone her message and tell the right... View Details
Keywords: by Sean Silverthorne
  • 05 Apr 2004
  • Research & Ideas

Six Ways to Build Trust in Negotiations

party's history, culture, and perspective, you send the message that you're committed to the negotiation and the relationship—an integral step in trust building. This fluency also signals your readiness to follow through on your... View Details
Keywords: by Deepak Malhotra
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
Keywords: by Danielle Kost; Tourism
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

obvious risk of uncontrolled messaging, but the authors report that the rewards of inclusion often outweigh the risks. A traditional command-and-control company will filter a bunch of top-down messages through the communications... View Details
Keywords: by Carmen Nobel
  • Research Summary

Overview

I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
Keywords: Development Economics; Policy; Health; Human Resources; Africa; India; United States
  • Research Summary

Overview

I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
Keywords: Development Economics; Policy; Health; Human Resources; Africa; India; United States
  • Research Summary

Overview

I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
Keywords: Development Economics; Policy; Health; Human Resources; Africa; India; United States
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

The Pichai announcement provided a clear message and wake-up call. For Google’s employees, technical as well as business focused, this was a signal to develop an in-depth understanding of AI and drive its application across every aspect... View Details
Keywords: by Dina Gerdeman
  • 01 Mar 2021
  • Research & Ideas

How Systemic Racism Can Threaten National Security

military enrollment at the onset of World War II. He found that Black people were 90 percent more likely to sign up for military service—potentially putting their lives on the line—in communities with less overt discrimination. “For policymakers, the View Details
Keywords: by Rachel Layne
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales View Details
Keywords: by Carmen Nobel; Retail
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

2020. “We told them all, there’s no issue, you’re all going to be working now through year-end. No layoffs, no nothing,” Moynihan said. Citi and Wells Fargo communicated similar messages to their employees. Marc Benioff, CEO of... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 07 May 2012
  • Research & Ideas

The Art of Haggling

of bargaining, while in Getting to YES, Harvard Law School Professor Roger Fisher and Harvard Negotiation Project Senior Fellow William Ury advocated for an approach that can benefit both parties. Fisher and Ury's message took hold, given... View Details
Keywords: by Katie Johnston
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

to win. You could have fun with Gatorade, but only after you'd won the game. Quaker's corporate temperament was perfectly attuned to the achievement-oriented message of Gatorade. But Snapple isn't about accomplishing an objective; it's... View Details
Keywords: by John Deighton; Food & Beverage
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

results are important for health agencies as well, in that they show online platforms provide another tool for public health officials and nonprofit leaders to use in their messaging campaigns. “Social media can be a cost-effective way to... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

executives. "One of the key messages in the book is that strategy is not complicated. There are only three levers: value for customers, value for employees, and value for suppliers." It is even true in our own executive education courses.... View Details
Keywords: by Danielle Kost
  • August 2024
  • Case

Oculii

By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry
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Wu, Andy, and Lucas Defilippo. "Oculii." Harvard Business School Case 725-380, August 2024.
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

of a manufacturing plant—preferably one with a lot of heavy equipment. It's the backdrop for the message that a turnaround in American manufacturing employment (which is occurring, whatever the reason) is essential to the social as well... View Details
Keywords: by James Heskett; Manufacturing
  • 20 Oct 2008
  • Research & Ideas

The Seven Things That Surprise New CEOs

learn about events after the fact. You hear concerns and dissenting views through the grapevine rather than directly. Surprise Four: You Are Always Sending A Message Warning signs: Employees circulate stories about your behavior that... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
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