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- Faculty Publications (143)
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- All HBS Web (663)
- Faculty Publications (143)
- 20 Nov 2012
- First Look
First Look: November 20
advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details
- 27 Oct 2020
- Research & Ideas
Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?
candidates at the same time, rather than hiring a single person in isolation. Think big and commit resources. When it comes to diversity, companies sometimes do just enough to avoid media scrutiny or reputational damage. It’s time for... View Details
Keywords: by Danielle Kost
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
dislikes. It’s hard for computers to compete with that." Where did that computer recommendation come from? Besides, product recommendations that seem to pop up out of nowhere in a social media feed or email may come across as confusing... View Details
Keywords: by Dina Gerdeman
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
parks—responsible for spreading “pixie dust” for Disney’s “guests”—were supporters of these groups. Within Disney, employees were protesting on social media and organizing walkouts from company theme parks in Florida and elsewhere. In... View Details
Keywords: by James Heskett
- 28 Sep 2020
- Research & Ideas
How Leaders Can Navigate Politicized Conversations and Inspire Collaboration
author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. . [Image: isayildiz] Related Reading How To Ask Better Questions It’s Not Nagging: Why Persistent,... View Details
Keywords: by Kristen Senz
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
UK’s National Health Service improved influenza vaccine adoption by employing medical professionals in its media efforts." Doctors, nurses, and medical professionals are also opinion leaders because patients trust their health care... View Details
- Web
Judges - Alumni
Service2School, and various other education related causes. Industry Technology Verticals AdTech, E-Commerce, Telecoms, Media & Technology (TMT), Mobile Commerce, Digital Health, Marketing Tech Area(s) of... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
platforms and influencer status to more meaningfully help those most in need. Surveyed consumers deem celebrities and social media macro-influencers to be less credible spokespeople for brands during a crisis, with most consumers favoring... View Details
Keywords: by Jill Avery and Richard Edelman
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
event study to analyze HSX traders' response to those announcements. In an extension of the study, to examine the impact on movie companies' profitability, I also analyzed whether those announcements affected the valuation of movie studios (or the View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
School of Public Health. The handwashing experiment In partnership with engineers at the MIT Media Lab, the researchers designed a simple wall-mounted soap dispenser with a time-stamped sensor hidden inside. The sensor allowed the team to... View Details
Keywords: by Carmen Nobel
- Web
Negotiation, Organizations & Markets Awards & Honors - Faculty & Research
Personality and Social Psychology , 2009). 2009 Michael I. Norton : Selected for the Marketing Science Institute's 2009 Young Scholar Program. The biennial MSI Young Scholar Program brings together some of the most promising scholars in marketing and closely View Details
- Web
Harvard Business School
institutional advancement at Howard University and director of corporate and foundation relations at Boston University. A foundation was established in King's honor to support the enrollment of African American students at HBS. R. Michael... View Details
- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are included, total business... View Details
Keywords: by Rachel Layne
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO... View Details
Keywords: by Kristen Senz
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details
Keywords: by Tsedal Neeley
- Web
Frequently Asked Questions - Creating Emerging Markets
other videos? Yes, this has been done commonly, by us, and by others. For example, you might find videos on popular media sites about more contemporary issues related to a particular organization or company,... View Details
- Web
Frequently Asked Questions | HBS Online
recommended to access the rich media in the program. The course platform allows you to engage with the content and watch the course videos with bandwidth of at least 750 Kbps download speed. At this speed, you may experience video... View Details