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Show Results For
- All HBS Web
(457)
- People (3)
- News (110)
- Research (227)
- Events (4)
- Multimedia (3)
- Faculty Publications (117)
- Web
2024 Reunion Presentations - Alumni
Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following:... View Details
Keywords: by Avery Forman
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- Profile
Kaki Ettinger
"current" learning experiences, provided me with valuable tools to react to the dynamic, rapid pace of change in the constantly evolving media and technology space. My HBS experience instilled in me a desire to work at the... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
content provided, but also the people they met. With a fantastic line-up of speakers and students and professionals in attendance from across the nation, our conference continues to be a great platform for aspiring and established... View Details
Keywords: Entertainment / Media / Sports
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- Web
Accessibility | About
and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user experience of IT and... View Details
Robert C. Guccione
During the height of the sixties sexual revolution, Guccione provided the most significant challenge to the dominance of Playboy in the men’s leisure magazine sector. Opting for more explicit photographs and more highly charged journalistic View Details
Keywords: Publishing & Print Media
- 01 Sep 2003
- News
Sharon Patrick
Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details
Hugh M. Hefner
In 1953, Hefner broke out of the conventional sleaze of the adult entertainment business by indulging the fantasies of the middle class executive male and including interviews with high profile celebrities and editorial content from... View Details
Keywords: Publishing & Print Media
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original View Details
Keywords: Julia Hanna
- Web
Instagram Takeover Policy | About
information, full name (without consent), and specifics about housing or residence areas. ___ Post, re-post, favorite, or respond to negative, offensive, discriminatory, or defamatory content. ___ Hide or delete any comments. If you see a concerning comment, notify the... View Details
- 01 Mar 2016
- News
The People’s Pods
on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the Internet is “disintermediating”... View Details
Keywords: Dan Morrell
- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
blogs, videos, or podcasts), will need to set aside more time for content creation and distribution. Choose your channels – and leverage a "secret weapon"No one can cover every social media... View Details
- 01 Dec 2017
- News
The Future of VR is Animated Bunnies
Media Partners, and China’s state-sponsored Shanghai Media Group. Hollywood’s commitment to VR storytelling will eventually usher the technology into the mainstream, Fan says. “It was never a question that... View Details
Keywords: Janelle Nanos
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
Generoso P. Pope, Jr.
Pope transformed a small New York-based newspaper called the Enquirer into the second largest publication in the United States. In 1972, Pope radically altered the publication's format and content to highlight sensational and... View Details
Keywords: Publishing & Print Media
- 19 Sep 2016
- News
A Streamlined Time Inc.
vice president of Time Inc. and president of brands, laid out his vision for a more efficient and innovative future for the 94-year-old media company: “There’s clearly some disruption going on in the marketplace and we’re making some... View Details