Filter Results:
(436)
Show Results For
- All HBS Web
(436)
- People (3)
- News (110)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (120)
Show Results For
- All HBS Web
(436)
- People (3)
- News (110)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (120)
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following:... View Details
Keywords: by Avery Forman
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
- Profile
Kaki Ettinger
"current" learning experiences, provided me with valuable tools to react to the dynamic, rapid pace of change in the constantly evolving media and technology space. My HBS experience instilled in me a desire to work at the... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
blogs, videos, or podcasts), will need to set aside more time for content creation and distribution. Choose your channels – and leverage a "secret weapon"No one can cover every social media... View Details
Robert C. Guccione
During the height of the sixties sexual revolution, Guccione provided the most significant challenge to the dominance of Playboy in the men’s leisure magazine sector. Opting for more explicit photographs and more highly charged journalistic View Details
Keywords: Publishing & Print Media
- 01 Mar 2016
- News
The People’s Pods
on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the Internet is “disintermediating”... View Details
Keywords: Dan Morrell
- Web
Instagram Takeover Policy | About
information, full name (without consent), and specifics about housing or residence areas. ___ Post, re-post, favorite, or respond to negative, offensive, discriminatory, or defamatory content. ___ Hide or delete any comments. If you see a concerning comment, notify the... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- Web
Accessibility | About
and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user experience of IT and... View Details
- Web
Marketing AI Guidelines | About
Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation,... View Details
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original View Details
Keywords: Julia Hanna
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
Generoso P. Pope, Jr.
Pope transformed a small New York-based newspaper called the Enquirer into the second largest publication in the United States. In 1972, Pope radically altered the publication's format and content to highlight sensational and... View Details
Keywords: Publishing & Print Media
- 07 Jun 2011
- First Look
First Look: June 7
indicated which topics were being searched and created content accordingly. Demand treated its 5,000 online articles published per day as an investment, not a cost, a reversal of the traditional media model.... View Details
Keywords: Sean Silverthorne
Walter H. Annenberg
Annenberg built a fledgling, debt-burdened newspaper business into a publishing empire. He introduced Seventeen in 1944 – sparking a new trend in targeted publications to America’s youth. In 1953, he overcame numerous logistical challenges to launch TV Guide, combining... View Details
Keywords: Publishing & Print Media
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
are on the increase. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content... View Details
Keywords: Peter K. Jacobs