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Publications

Publications

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  • All HBS Web  (436)
    • People  (3)
    • News  (110)
    • Research  (231)
    • Events  (5)
    • Multimedia  (3)
  • Faculty Publications  (120)

Show Results For

  • All HBS Web  (436)
    • People  (3)
    • News  (110)
    • Research  (231)
    • Events  (5)
    • Multimedia  (3)
  • Faculty Publications  (120)
← Page 13 of 436 Results →
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
  • 07 Dec 2016
  • Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

content provided, but also the people they met. With a fantastic line-up of speakers and students and professionals in attendance from across the nation, our conference continues to be a great platform for aspiring and established... View Details
Keywords: Entertainment / Media / Sports
  • 02 Jul 2012
  • Research & Ideas

Why Good Deeds Invite Bad Publicity

content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
Keywords: by Michael Blanding; Energy

    Robert C. Guccione

    During the height of the sixties sexual revolution, Guccione provided the most significant challenge to the dominance of Playboy in the men’s leisure magazine sector. Opting for more explicit photographs and more highly charged journalistic View Details
    Keywords: Publishing & Print Media
    • 21 Mar 2018
    • Blog Post

    Telling Your Story: How to Create a Powerful Personal Digital Brand

    blogs, videos, or podcasts), will need to set aside more time for content creation and distribution. Choose your channels – and leverage a "secret weapon"No one can cover every social media... View Details
    • Profile

    Kaki Ettinger

    "current" learning experiences, provided me with valuable tools to react to the dynamic, rapid pace of change in the constantly evolving media and technology space. My HBS experience instilled in me a desire to work at the... View Details
    Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
    • 01 Mar 2016
    • News

    The People’s Pods

    on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the Internet is “disintermediating”... View Details
    Keywords: Dan Morrell
    • Web

    Instagram Takeover Policy | About

    information, full name (without consent), and specifics about housing or residence areas. ___ Post, re-post, favorite, or respond to negative, offensive, discriminatory, or defamatory content. ___ Hide or delete any comments. If you see a concerning comment, notify the... View Details
    • 22 Jul 2024
    • News

    Viral Marketing’s Early Muse

    Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
    • Web

    Accessibility | About

    and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user experience of IT and... View Details

      Generoso P. Pope, Jr.

      Pope transformed a small New York-based newspaper called the Enquirer into the second largest publication in the United States. In 1972, Pope radically altered the publication's format and content to highlight sensational and... View Details
      Keywords: Publishing & Print Media
      • 01 Dec 2002
      • News

      Extra! Extra! Newspapers Miss the Story

      compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details
      • 04 Sep 2019
      • News

      A Wide Screen Approach

      Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
      • 01 Sep 2003
      • News

      Sharon Patrick

      Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details
      Keywords: Susan Young; Finance; News, Library, Internet, and Other Services; Information
      • 16 Oct 2018
      • Blog Post

      A Pathway to Pursue Aspirations

      media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details
      Keywords: Nonprofit / Government
      • 29 Jan 2013
      • Research & Ideas

      Creating the Perfect Super Bowl Ad

      advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
      Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting
      • 12 PM – 1 PM EDT, 25 Apr 2017
      • Webinars: Trending@HBS

      A Recipe for Digital Disruption

      In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details
      • 07 Nov 2014
      • News

      The First Five Years: Tiffany Pham (MBA 2012)

      What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that experience, I recalled what a... View Details
      Keywords: News, Library, Internet, and Other Services; Information
      • 21 Mar 2016
      • Lessons from the Classroom

      When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

      It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
      Keywords: by Dina Gerdeman; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

        Hugh M. Hefner

        In 1953, Hefner broke out of the conventional sleaze of the adult entertainment business by indulging the fantasies of the middle class executive male and including interviews with high profile celebrities and editorial content from... View Details
        Keywords: Publishing & Print Media
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