Publications

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

2012
Working Paper

No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee

One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details

Keywords: Corporate Social Responsibility and Impact; Crisis Management; Media; Newspapers; Business and Community Relations; Corporate Strategy

Read Now

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

Political connections and family control are more common in Asian businesses than in the United States. In addition, says HBS professor D. Quinn Mills, American CEOs tend to use one of five leadership styles: directive, participative,... View Details

Keywords: by D. Quinn Mills

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

October 2019 (Revised January 2020)
Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher

Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details

Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry

11 Mar 2009
HBS Case

The Energy Politics of Russia vs. Ukraine

innocent. Case closed? Nyet. "The Western notion that Russia uses energy as a weapon is a media oversimplification of very complicated politics," says HBS professor Rawi Abdelal. Abdelal, who recently produced a three-part case... View Details

Keywords: by Garry Emmons; Energy; Utilities

November 2018 (Revised February 2019)
Teaching Plan

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld

When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details

Keywords: Platforms And Ecosystems; Startup; Creative Industries; Digital Marketing; Podcasting; Business Startups; Media; Entertainment; Growth and Development Strategy; Digital Platforms; United States

March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

April 2002 (Revised June 2003)
Case

News Corporation

By: Bharat N. Anand and Kate Attea

In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details

Keywords: Acquisition; Business Conglomerates; Globalization; Distribution; Organizational Culture; Family Ownership; Competition; Consolidation; Corporate Strategy; Entertainment and Recreation Industry; Journalism and News Industry; United States; Australia

13 Feb 2014
Research & Ideas

Managing the Family Business: Leadership Roles

business systems worldwide, including how leadership affects performance. As an example of very capable leadership of a high performing family enterprise, I introduced Nelson Sirotsky, Chairman of RBS, who two years ago successfully... View Details

Keywords: by John A. Davis

17 May 2011
First Look

First Look: May 17

http://papers.nber.org/papers/w16922 Historical Trajectories and Corporate Competences in Wind Energy Authors:Geoffrey Jones and Loubna Bouamane Abstract This working paper surveys the business history of the global wind energy turbine... View Details

Keywords: Sean Silverthorne

2013
Teaching Note

Innovation and Development of China Machine Press in the New Century (TN)

By: F. Warren McFarlan, Ning Jia and Guo Jia

China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details

Keywords: General Management; Organizational Structure; Strategy; China; China

14 Dec 2010
First Look

First Look: Dec. 14

in a country caught in the midst of rapid economic transformation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411067-PDF-ENG The NFL's Digital Media Strategy Anita Elberse, Kelsey Calhoun, and Daven JohnsonHarvard View Details

Keywords: Sean Silverthorne

Research Summary

Overview

By: Rohit Deshpande

Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details

January 2007 (Revised April 2007)
Case

The Tale of the Lynx (A and B)

By: Noam T. Wasserman

The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is... View Details

Keywords: Governing and Advisory Boards; Business Growth and Maturation; Ethics; Decision Choices and Conditions; Management Succession; Conflict and Resolution; Management Teams; Information Technology Industry

2013
Case

Innovation and Development of China Machine Press in the New Century

By: F. Warren McFarlan, Ning Jia and Guo Jia

China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details

Keywords: General Management; Organizational Structure; Strategy; China; China

April 2006 (Revised October 2008)
Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details

Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)