Measurement and Metrics - Publications - Faculty & Research

This paper provides estimates of the economic value created by broadband Internet using measures of new gross domestic product and consumer surplus. The study finds that the economic value created in 30 OECD countries correlates roughly with the overall size of their... View Details

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14 Jan 2019
Video

Measuring the Hidden Costs of Caregiving

September 2024
Article

Comprehensive Measurement of Biopharmaceutical R&D Investment

By: Amitabh Chandra, John Drum, Michael Daly, Henry Mirsberger, Samuel Spare, Ulrich Neumann, Silas Martin and Noam Kirson

Keywords: Research and Development; Investment; Pharmaceutical Industry

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May 2017
Supplement

Buffer.com (B)

By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin

Buffer decided to release its salaries and compensation calculation formula to the public, and the public reaction was greater and more positive than they would have imagined. The company experienced both an increase in volume and a change in the kinds of inbound... View Details

Keywords: Compensation; Compensation Design; Company Values; Culture; Transparency; Attraction; Selection; Performance Measurement; Performance Measures; Performance Metrics; Startup Management; Compensation and Benefits; Organizational Culture; Values and Beliefs; Performance Evaluation; Measurement and Metrics

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2024
Working Paper

Measuring the Prevalence of Sensitive Behaviors

By: Tamar Krishnamurti and Leslie John

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2012
Book

How Will You Measure Your Life?

By: Clayton M. Christensen, James Allworth and Karen Dillon

Citation

May 2006
Article

Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

By: Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason

Keywords: Measurement and Metrics; Forecasting and Prediction; Customers

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08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

profitability accurately and in a system that is easy to implement and inexpensive to maintain and update. The Payoff: BSC Customer Profitability View Details

Keywords: by Robert S. Kaplan

March 2012
Article

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels

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14 Nov 2019
Video

Health Minute: Measure Costs Correctly for Better Patient Outcomes

04 May 2012
News

How Will You Measure Your Life?

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics

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