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- All HBS Web (568)
- Faculty Publications (125)
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- 25 Mar 2014
- First Look
First Look: March 25
present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details
Keywords: Sean Silverthorne
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
those data using an econometric model that relates the growth in online music buying to the revenues per bundle. Q: Could we have real-world definitions of what you mean by bundle, pure bundle, mixed bundle, and unbundling? A: Sure. A... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to... View Details
Keywords: by Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what... View Details
- 06 Oct 2009
- First Look
First Look: October 6
PublicationsDoes Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages Authors:Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek Publication:Journal of Development Economic... View Details
Keywords: Martha Lagace
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
percent over the 2002-2007 period. Since 2000, the annual release of new albums has more than doubled, and worldwide feature film production since 2003 is up by more than 30 percent. How markets for complementary goods (such as concerts,... View Details
Keywords: Re: Multiple Faculty
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
What do you think? Original Article Who doesn't remember the basic lesson from Marketing 101, the four Ps—which I don't even need to enumerate? They were based on concepts of a marketing View Details
Keywords: by James Heskett
- 24 Aug 2010
- First Look
First Look: August 24
further demonstrate that financing risk has the greatest impact on firms with the most real option value. Hence, the mix of projects funded and type of investors who are active varies with the level of financing risk in the economy. We... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
have derived one from our examinations of cross-sector collaborations in the Americas. A basic element is the recognition that there can exist a wide range of motivations across the partners and a mix of motivations for each partner. We... View Details
- 08 Apr 2011
- Research & Ideas
Will the Japan Disaster Remake the Landscape for Green Energy in Asia?
relatively cost efficient and scalable source of electricity. The reviews will happen across the world and each country will consider their own energy mix characteristics together with local sentiment." Todd was one of several... View Details
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the... View Details
Keywords: Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
market leadership position? "We believe that there is still a great deal of confusion and puzzlement on how this competitive battle will develop," say the authors of the academic paper Dynamic View Details
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
that’s essential for creativity and efficiency. Chopped-up schedules interrupt deep thinking, so people come to work early, stay late, or use weekends for quiet time to concentrate. And dysfunctional meeting behaviors are associated with lower levels of View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
of lighter labor market regulations and more human capital specialize relatively more in people management. There is evidence for complementarities between information and communication technology, decentralization, and management, but... View Details
Keywords: Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
ad-sponsored model, a mixed model in which the incumbent offers a product that is both subscription-based and ad-sponsored, and a dual model in which the incumbent offers two products, one based on the ad-sponsored model and the other... View Details
Keywords: Martha Lagace
- 08 Apr 2014
- First Look
First Look: April 8
examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Those selecting earlier settlement options pay higher fees and interest, therefore revealing the level of credit constraints or impatience. We find that more credit constrained or impatient individuals spend their monies more quickly. The View Details
Keywords: Martha Lagace
- 06 Mar 2007
- First Look
First Look: March 6, 2007
understand why some of the other top firms in the business, such as KKR and Apollo, have been tapping the public equity markets for their own funds, and whether they should do the same. They are also pondering how to monetize their own... View Details
Keywords: Martha Lagace