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  • October 2007
  • Article

The Power of Stars: Do Star Actors Drive the Success of Movies?

By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
  • June 2016
  • Teaching Note

Relating to Peapod

By: Jill Avery and Susan Fournier
This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details
Keywords: Brand Management; Customer Relationship Management; CRM; Customer Behavior; Consumer Behavior; Retailing; Marketing; Marketing Strategy; Brands and Branding; Marketing Channels; E-commerce; Retail Industry; United States
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Avery, Jill, and Susan Fournier. "Relating to Peapod." Harvard Business School Teaching Note 316-175, June 2016.
  • 2014
  • Working Paper

Hidden Substitutes

By: John William Hatfield and Scott Duke Kominers
In this paper, we show that preferences exhibiting some forms of complementarity in fact have an underlying substitutable structure. Specifically, we show that some preferences that are not substitutable in the setting of many-to-one matching with contracts become... View Details
Keywords: Many-to-One Matching; Many-to-Many Matching; Stability; Substitutes; Matching With Contracts; Slot-Specific Priorities; Sherlock; Market Design; Contracts; Marketplace Matching; Balance and Stability
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Hatfield, John William, and Scott Duke Kominers. "Hidden Substitutes." Working Paper, September 2014.
  • August 2007 (Revised November 2010)
  • Case

Grand Central Publishing

By: Anita Elberse
In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details
Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry
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Elberse, Anita. "Grand Central Publishing." Harvard Business School Case 508-036, August 2007. (Revised November 2010.)
  • 17 May 2017
  • Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and Self-Presentation in the Labor View Details
Keywords: by Dina Gerdeman
  • February 2009 (Revised September 2009)
  • Case

Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank

By: Stacey M. Childress and Geoff Eckman Marietta
In his role as Senior Vice President and Director of Research at the Federal Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The... View Details
Keywords: Development Economics; Early Childhood Education; Investment Return; Demand and Consumers; Supply and Industry; Performance Effectiveness; Nonprofit Organizations; Minneapolis; Saint Paul
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Childress, Stacey M., and Geoff Eckman Marietta. "Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank." Harvard Business School Case 309-090, February 2009. (Revised September 2009.)
  • 2023
  • Report

The 2023 India Cluster Panorama

By: Christian Ketels, Amit Kapoor, Bibek Debroy and Subhanshi Negi
The India Cluster Panorama 2023 provides unique new insights into the cluster structure of the Indian economy. It leverages powerful data from the Periodic Labour Force Survey (PLFS), which has comprehensive coverage of the Indian labour force and granular data... View Details
Keywords: Clusters; Industry Clusters; Economic Growth; India
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Ketels, Christian, Amit Kapoor, Bibek Debroy, and Subhanshi Negi. "The 2023 India Cluster Panorama." Report, Institute for Competitiveness, India, August 2023.
  • March 2011
  • Article

The New Path to the C-Suite

By: Boris Groysberg, L. Kevin Kelly and Bryan MacDonald
Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business realities. Exactly what abilities do firms want in their leaders—now and in... View Details
Keywords: Experience and Expertise; Leadership; Management Skills; Personal Development and Career
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Groysberg, Boris, L. Kevin Kelly, and Bryan MacDonald. "The New Path to the C-Suite." Harvard Business Review 89, no. 3 (March 2011).
  • 05 Jul 2023
  • HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

insights gleaned from teaching his MBA course, Leadership: Execution and Action Planning (LEAP), and from classroom observations of mid-career managers in executive education. Over the past decade, Raffaelli has asked hundreds of students... View Details
Keywords: by Ben Rand
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

late 1970s, when China ramped up its manufacturing production and began to open its economy to the world, its small and mid-sized factories struggled to gain access to the large consumer markets of the United States and Europe. American... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 25 Jul 2007
  • Lessons from the Classroom

The Evolution of Apple

different approaches led to new versions of the case and gave students insights as to what the CEO was trying to do and why he was having so much difficulty." Apple's market share has always been lower... View Details
Keywords: by Julia Hanna; Computer; Technology
  • December 2007
  • Book Review

Review of Stig Tenold's Tankers in Trouble

By: Christian H.M. Ketels
In "Tankers in Trouble," Stig Tenold looks at the experience of the Norwegian shipping industry during the 1970s and 1980s, specifically of those companies active in the tanker business. The review discusses some complementary insights that can be gained from applying... View Details
Keywords: Experience and Expertise; Framework; Management Analysis, Tools, and Techniques; Crisis Management; Perspective; Demand and Consumers; Industry Clusters; Shipping Industry; Norway
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Ketels, Christian H.M. "Review of Stig Tenold's Tankers in Trouble." International Journal of Maritime History 21, no. 2 (December 2007): 407–411.
  • 06 Dec 2016
  • Working Paper Summaries

Assortment Rotation and the Value of Concealment

Keywords: by Kris Johnson Ferreira and Joel Goh; Retail
  • August 2011 (Revised October 2011)
  • Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen
In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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Elberse, Anita, and Michael Christensen. "Lady Gaga (B)." Harvard Business School Supplement 512-017, August 2011. (Revised October 2011.)
  • 24 Feb 2015
  • First Look

First Look: February 24

resistance to their lobbying activities from the general public. These areas are known as "thin political markets" to distinguish them from more vibrant and competitive "thick" political processes (e.g., healthcare regulation). This book develops... View Details
Keywords: Sean Silverthorne
  • 2010
  • Book

The Squam Lake Report: Fixing the Financial System

By: as part of the Squam Lake Working Group Scharfstein, David S.
In the fall of 2008, fifteen of the world's leading economists-representing the broadest spectrum of economic opinion-gathered at New Hampshire's Squam Lake. Their goal: the mapping of a long-term plan for financial regulation reform. The Squam Lake... View Details
Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Business and Government Relations
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Scharfstein, David S., as part of the Squam Lake Working Group. The Squam Lake Report: Fixing the Financial System. Princeton, NJ: Princeton University Press, 2010.
  • 11 Mar 2014
  • Working Paper Summaries

Return Migration and Geography of Innovation in MNEs: A Natural Experiment of On-the-Job Learning of Knowledge Production by Local Workers Reporting to Return Migrants

Keywords: by Prithwiraj Choudhury; Technology
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

startup figuring out how to market a 3-D printer. “You should approach a product launch as an organizational process, and start with the buyers, not the product” Although 3-D printers have been around since the 1980s, they didn’t find... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

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