Publications

October 1992 (Revised December 1992)
Case

Marketing Massachusetts

By: John A. Quelch

January 2012 (Revised March 2014)
Module Note

Managers and Market Capitalism

By: Rebecca Henderson and Karthik Ramanna

The last thirty years have seen the widespread embrace of market capitalism as not only a highly efficient form of economic organization but also as one that best meets the diversity of human preferences. In large, complex societies, an increasing body of theoretical... View Details

Keywords: Economic Systems; Management

1979
Chapter

Marketing Management

23 Jan 2014
News

Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment

April 1996 (Revised December 2011)
Background Note

Responding to Market Failures

Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies. View Details

Keywords: Management; Corporate Social Responsibility and Impact

August 2005 (Revised August 2007)
Background Note

Why Study Emerging Markets

By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson

Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs,... View Details

Keywords: Profit; Multinational Firms and Management; Corporate Governance; Emerging Markets; Problems and Challenges; Opportunities

July 2021
Article

Augmenting Markets with Mechanisms

By: Samuel Antill and Darrell Duffie

We explain how the common practice of size-discovery trade detracts from overall financial market efficiency. At each of a series of size-discovery sessions, traders report their desired trades, generating allocations of the asset and cash that rely on the most recent... View Details

Keywords: Mechanism Design; Price Impact; Size Discovery; Allocative Efficiency; Workup; Dark Pool; Financial Markets; Market Design; Performance Efficiency

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do?... View Details

Keywords: by Martha Lagace

October 2001 (Revised February 2002)
Case

Nasdaq Japan: E-Merging Markets

By: Lynda M. Applegate and Kristin M. Kohler

Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details

Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan

December 2014
Article

Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World

By: Paul M. Healy, George Serafeim, Suraj Srinivasan and Gwen Yu

We examine how cross-country differences in product, capital, and labor market competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean... View Details

Keywords: Corporate Performance; Valuation; Equity Valuation; Persistence; Competitive Advantage; Institutions; Earnings Management; Labor Market; Capital Markets; Competition; Profit; Performance; Supply and Industry; Financial Statements; Government and Politics; Globalized Markets and Industries

SSRN

07 Jun 2019
Working Paper Summaries

Reflexivity in Credit Markets

Keywords: by Robin Greenwood, Samuel G. Hanson, and Lawrence J. Jin

Article

Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage

By: Felix Oberholzer-Gee and Dennis Yao

Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The... View Details

Keywords: Integrated Strategy; Nonmarket Strategy; Market Imperfections; Strategy; Competitive Advantage; Governing Rules, Regulations, and Reforms

February 2020 (Revised April 2020)
Case

Building Uzbekistan's Capital Market

By: Jonas Heese and Botir Kobilov

In December 2019, Atabek Nazirov, head of Uzbekistan’s capital market regulatory agency, prepared the release of Uzbekistan’s capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps... View Details

Keywords: Capital Markets; Strategy; Central Asia; Uzbekistan

July 1996 (Revised January 1998)
Case

Vietnam: Market Entry Decisions

The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how. View Details

Keywords: Multinational Firms and Management; Market Entry and Exit; Emerging Markets; Viet Nam; United States

04 Feb 2015
Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright

Research Summary

Drivers of market entry

In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details

14 Feb 2011
News

Clay Christensen's Milkshake Marketing

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details