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  • All HBS Web  (1,343)
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    • News  (204)
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    • Events  (12)
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  • All HBS Web  (1,343)
    • People  (1)
    • News  (204)
    • Research  (849)
    • Events  (12)
  • Faculty Publications  (385)
← Page 13 of 1,343 Results →
  • Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
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Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
  • June 2021
  • Case

Modern Endowment Management: Paula Volent and the Bowdoin Endowment

By: Luis M. Viceira, Emily R. McComb and Dean Xu
This case examines modern endowment investment management through the lens of a leadership transition between Chief Investment Officers (CIOs). In March 2021, Paula Volent is about to step down as the CIO of the endowment of Bowdoin College after twenty-one years, and... View Details
Keywords: Investment Portfolio; Investment Banking; Growth Management; Investment Return; Capital Markets; Interest Rates; Competition; Cost Management; Risk Management; Financial Liquidity; Performance Evaluation
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Viceira, Luis M., Emily R. McComb, and Dean Xu. "Modern Endowment Management: Paula Volent and the Bowdoin Endowment." Harvard Business School Case 221-101, June 2021.
  • October 2009 (Revised December 2010)
  • Case

GE Money Bank: The M-Budget Card Initiative

By: Michael L. Tushman, Sebastian Raisch and Christian Welling
The M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader... View Details
Keywords: Corporate Entrepreneurship; Credit Cards; Leading Change; Product Launch; Product Development; Groups and Teams; Banking Industry; Switzerland
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Tushman, Michael L., Sebastian Raisch, and Christian Welling. "GE Money Bank: The M-Budget Card Initiative." Harvard Business School Case 410-052, October 2009. (Revised December 2010.)
  • March 1998
  • Case

Launch

By: Jeffrey F. Rayport
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry
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Rayport, Jeffrey F., and Michelle Toth. "Launch." Harvard Business School Case 898-079, March 1998.
  • November 2019 (Revised April 2020)
  • Case

Away: Scaling a DTC Travel Brand

By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Consumer Products Industry; Travel Industry; United States; North America
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Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
  • Program

Advanced Management Program

Summary Market volatility, digital transformation, and innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who are global changemakers. Whether you are looking to move up to... View Details
  • 23 Jan 2018
  • Working Paper Summaries

Transaction Costs and the Duration of Contracts

Keywords: by Alexander MacKay
  • 2010
  • Working Paper

Agency Revisited

By: Ramon Casadesus-Masanell and Daniel F. Spulber
The article presents a comprehensive overview of the principal-agent model that emphasizes the role of trust in the agency relationship. The analysis demonstrates that the legal remedy for breach of duty can result in a full-information efficient outcome eliminating... View Details
Keywords: Ethics; Contracts; Agency Theory; Mathematical Methods; Behavior; Trust
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Casadesus-Masanell, Ramon, and Daniel F. Spulber. "Agency Revisited." Harvard Business School Working Paper, No. 10-082, March 2010.
  • 26 Mar 2024
  • HBS Seminar

Szu-Chi Huang, Stanford Graduate School of Business

  • Article

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Keywords: Consumer Behavior; Attitudes; Brands and Branding
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Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
  • 2009
  • Article

An Evolutionary Approach to Financial History

Financial history is not conventionally thought of in evolutionary terms, but it should be. Traditional ways of thinking about finance, dating back to Hilferding, emphasize the importance of concentration and economies of scale. But these approaches overlook the rich... View Details
Keywords: History; Transformation; Finance
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Ferguson, Niall. "An Evolutionary Approach to Financial History." Cold Spring Harbor Symposia on Quantitative Biology, no. 74 (2009): 449–454.
  • November 2007 (Revised March 2009)
  • Case

Allston: Brand vs. Architecture

By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the... View Details
Keywords: Decision Choices and Conditions; Brands and Branding; Design; Urban Development; Selection and Staffing; Construction Industry; Boston
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Perold, Andre F., Arthur I Segel, and Christopher M. Gordon. "Allston: Brand vs. Architecture." Harvard Business School Case 208-079, November 2007. (Revised March 2009.)
  • 17 Nov 2015
  • HBS Seminar

Kevin Boudreau, Harvard Business School, London Business School

  • 2021
  • Working Paper

Going by the Book: Valuation Ratios and Stock Returns

By: Ki-Soon Choi, Eric So and Charles C.Y. Wang
We study the use of firms’ book-to-market ratios (B/M) in value investing and its implications for comovements in firms’ stock returns and trading volumes. We show B/M has become increasingly detached from common alternative valuation ratios over time while also... View Details
Keywords: Valuation Ratios; Book-to-market Ratios; Investment Return; Investment; Decision Making
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Choi, Ki-Soon, Eric So, and Charles C.Y. Wang. "Going by the Book: Valuation Ratios and Stock Returns." Harvard Business School Working Paper, No. 21-126, May 2021.
  • June 1995 (Revised September 2019)
  • Teaching Note

Richardson Sheffield

By: Christopher A. Bartlett and Ashish Nanda
This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details
Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Teaching Note 395-212, June 1995. (Revised September 2019.)
  • Research Summary

Is Deposit Insurance a Good Idea, and if so, Who Should Pay for it?

Joint work with Alan Morrison, Saïd Business School, Oxford.

Deposit insurance schemes are becoming increasingly popular around the world and yet there is little understanding... View Details

  • October 1992 (Revised October 1993)
  • Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales
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Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1992. (Revised October 1993.)
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

as to how to improve the link between high level corporate strategy and the marketing function. Selecting the wrong metrics can actually cause firms to lose ground with customers. First, participants are... View Details
Keywords: by Sean Silverthorne
  • 26 Aug 2014
  • News

Harvard Business School Honors Outstanding Graduates with Alumni Achievement Awards

  • Program

Creating Brand Value

nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding... View Details
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