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  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

and disruptive opportunities; the "schools of experience" theory informs hiring decisions. 4. Don't try to change your customers—help them. Faulty market segmentation... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • May 2010
  • Article

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

By: Benjamin Edelman and Michael Schwarz
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details
Keywords: Auctions; Revenue; Advertising; Search Technology; Price; Bids and Bidding
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  • 16 Sep 2017
  • News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

  • April 2002
  • Article

Limited Arbitrage in Mergers and Acquisitions

By: Malcolm Baker and Serkan Savasoglu
A diversified portfolio of risk arbitrage positions produces an abnormal return of 0.6-0.9% per month over the period from 1981 to 1996. We trace these profits to practical limits on risk arbitrage. In our model of risk arbitrage, arbitrageurs' risk-bearing capacity... View Details
Keywords: Arbitrage; Market Efficiency; Mergers and Acquisitions; Profit; Risk and Uncertainty; Corporate Strategy; Capital; Banking Industry
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  • August 2014
  • Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets
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  • 06 Aug 2008
  • Working Paper Summaries

Fixing Market Failures or Fixing Elections? Agricultural Credit in India

Keywords: by Shawn A. Cole; Banking
  • Fast Answer

HBS Alumni Research Tips: Finding Market Data & Insights

How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. Follow instructions to register for a free... View Details
  • October 2017
  • Article

Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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  • May 2010
  • Supplement

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Lisa D. Donovan
Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Analysis; Product Launch
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    Front Page News: The Effect of News Positioning on Financial markets

    This paper estimates the effect of presentation of information on financial markets, using quasi-random variation in prominent "front page" positioning of news on the Bloomberg... View Details

    • Article

    A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

    By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
    Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior
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    • 18 Sep 2017
    • Research & Ideas

    'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

    target market and they don’t care if they alienate others.” “The challenge is to find the nugget of insight from this huge amount of data” Not every brand can get away with... View Details
    Keywords: by Dina Gerdeman; Advertising; Technology
    • Working Paper

    Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry

    By: Dominika Kinga Randle and Gary P. Pisano
    An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable,” resources and point to redeployment of... View Details
    Keywords: Growth and Development Strategy; Technology Adoption; Diversification; Market Entry and Exit; Transformation
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    • September 2023
    • Article

    (Not) Paying for Diversity: Repugnant Market Concerns Associated with Transactional Approaches to Diversity Recruitment

    By: Summer R. Jackson
    In a 20-month ethnographic study, I examine how a technology firm, ShopCo (a pseudonym), considered 13 different recruitment platforms to attract racial minority engineering candidates. I find that when choosing whether to adopt recruitment platforms focused on racial... View Details
    Keywords: Technology Adoption; Recruitment; Race; Organizational Change and Adaptation
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    • Article

    Evolution of Land Distribution in West Bengal 1967–2004: Role of Land Reform and Demographic Changes

    By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino
    This paper studies how land reform and population growth affect land inequality and landlessness, focusing particularly on indirect effects owing to their influence on household divisions and land market transactions. Theoretical predictions of a model of household... View Details
    Keywords: Inequality; Land Reform; Household Division; Land Markets; Equality and Inequality; Residency; Property; Household; West Bengal
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    • 26 Sep 2023
    • Book

    Digital Strategy: A Handbook for Managing a Moving Target

    excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand... View Details
    Keywords: by Dina Gerdeman; Information Technology; Technology
    • February 2024
    • Article

    Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry

    By: Dominika Kinga Randle and Gary P. Pisano
    An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable”, resources and point to redeployment of... View Details
    Keywords: Diversification; Market Entry and Exit; Assets
    Related
    • 20 Jul 2009
    • Research & Ideas

    Markets or Communities? The Best Ways to Manage Outside Innovation

    outside innovators? A: The first main advantage is the presence of multiple parallel paths to solve an innovation problem. In both markets and communities, external innovators will explore innovation... View Details
    Keywords: by Sean Silverthorne; Technology
    • December 2018 (Revised September 2019)
    • Case

    Brand Activism: Nike and Colin Kaepernick

    By: Jill Avery and Koen Pauwels
    Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
    Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; North America
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    • December 2000 (Revised March 2001)
    • Background Note

    Strategic Use of Music in Marketing, The: A Selective Review

    By: Gerald Zaltman and Nancy Puccinelli
    Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
    Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
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