Filter Results:
(313)
Show Results For
- All HBS Web
(643)
- People (7)
- News (181)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
Show Results For
- All HBS Web
(643)
- People (7)
- News (181)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
Sort by
- March 1992 (Revised April 1995)
- Teaching Note
BMW: The 7-Series Project (A), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-692-083). View Details
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- January 2006 (Revised March 2007)
- Case
Dr. Ing. h.c. F. Porsche AG (A): True to Brand?
By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry
Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
- 24 Mar 2015
- First Look
First Look: March 24
hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating... View Details
Keywords: Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
continuum according to the situation." Do you agree? Does unleashing the "wisdom of crowds" work well in situations where rapid-fire decision-making is called for? Or is it a luxury available only when the pace of the... View Details
Keywords: by James Heskett
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details
Keywords: Re: Multiple Faculty
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
companies like Disney, McDonald's, Levi Strauss, and Jack Daniel's spun American myths for the rest of the world. But today's global myths have less to do with the American way of life. Further, no longer are myths created only by lifestyle and View Details
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status and View Details
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
urgent action, it enjoyed the luxury of time, relatively speaking, to find its new identity. By contrast, the intelligence community's national-security imperative puts great pressure on it to change immediately. Consider the challenge... View Details
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
more likely to cite work environment over compensation issues. However, that is not to say that good call centers have the luxury of offering lower salaries and still expecting employees to stay. Turnover at call centers can be affected... View Details
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
R&D and engineering. The region is now producing an estimated 90 percent of women's luxury shoes that sell for $500 or more per pair. Why Clusters Still Work The cluster's success is largely due to a lead firm acting as what Pisano... View Details
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
in the black. "They underestimated the risk associated with paying bribes, but they also overestimated what they were going to make on profits," says Healy. "Most companies don't have the luxury of going back and saying what was the... View Details
Keywords: by Michael Blanding
- 12 Sep 2006
- First Look
First Look: September 12, 2006
icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
Keywords: Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
evaluate Patron's alternatives: IPO the platform, seek a strategic investor, or sell the platform outright. Purchase this case: http://hbr.org/search/213069-PDF-ENG Harvard Business School Case 212-003 The Paris Opera Hotel Real estate investor Javier Faus invests in a... View Details
Keywords: Sean Silverthorne
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
relatively high observable quality have the luxury of capturing a buyer’s attention whether an idea is a nascent-stage pitch or a fully formed screenplay. The model suggests that if a writer already has a buyer’s respect, it makes sense... View Details
- 10 Sep 2013
- First Look
First Look: September 10
Marketing the Beauty Secrets of Japanese Geisha This case considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and... View Details
Keywords: Sean Silverthorne
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace