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Show Results For
- All HBS Web
(640)
- People (7)
- News (182)
- Research (312)
- Multimedia (12)
- Faculty Publications (199)
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- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
morale. None of this need have happened if Starbucks had stayed private and grown at a more controlled pace. To continue to be a premium-priced brand while trading as a public company is very challenging. Tiffany faces a similar problem. That's why many View Details
- 24 Mar 2015
- First Look
First Look: March 24
hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating... View Details
Keywords: Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
companies like Disney, McDonald's, Levi Strauss, and Jack Daniel's spun American myths for the rest of the world. But today's global myths have less to do with the American way of life. Further, no longer are myths created only by lifestyle and View Details
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union... View Details
Keywords: by Martha Lagace
- January 2006 (Revised March 2007)
- Case
Dr. Ing. h.c. F. Porsche AG (A): True to Brand?
By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry
Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details
Keywords: Re: Multiple Faculty
- 10 Dec 2013
- First Look
First Look: December 10
evaluate Patron's alternatives: IPO the platform, seek a strategic investor, or sell the platform outright. Purchase this case: http://hbr.org/search/213069-PDF-ENG Harvard Business School Case 212-003 The Paris Opera Hotel Real estate investor Javier Faus invests in a... View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status and View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
Keywords: Sean Silverthorne
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
R&D and engineering. The region is now producing an estimated 90 percent of women's luxury shoes that sell for $500 or more per pair. Why Clusters Still Work The cluster's success is largely due to a lead firm acting as what Pisano... View Details
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
in the black. "They underestimated the risk associated with paying bribes, but they also overestimated what they were going to make on profits," says Healy. "Most companies don't have the luxury of going back and saying what was the... View Details
Keywords: by Michael Blanding
- 19 Jun 2012
- First Look
First Look: June 19
negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details
Keywords: Sean Silverthorne
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
know where you're going when you start a journey. A manager who needs to be handed a clear set of objectives or a process specification is only half a manager (and not the most important half). To know where you're going by the time you start, that's an amazing View Details
Keywords: by Rob Austin & Lee Devin
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
continuum according to the situation." Do you agree? Does unleashing the "wisdom of crowds" work well in situations where rapid-fire decision-making is called for? Or is it a luxury available only when the pace of the... View Details
Keywords: by James Heskett
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own health. Boards need to persuade their leadership teams to make... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 02 Sep 2008
- First Look
First Look: September 3, 2008
August 2008) Abstract Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future... View Details
Keywords: Sean Silverthorne