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  • February 2021
  • Supplement

HNA Group: Global Excellence with Chinese Characteristics (C)

By: William C. Kirby, Billy Chan and John P. McHugh
July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details
Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China
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  • 2015
  • Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
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  • September 2013
  • Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
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  • October 2021
  • Case

Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

By: Juan Alcácer and Esel Çekin
The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details
Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia
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  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
Keywords: by Michael Blanding; Retail
  • 10 Apr 2008
  • Working Paper Summaries

Where Does it Go? Spending by the Financially Constrained

Keywords: by Shawn A. Cole, John Thompson & Peter Tufano; Financial Services
  • November 2014
  • Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe
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  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

constantly reiterating the organizational purpose and operationalizing it as tasks. Talk of vision and ideals may seem a luxury that a crisis does not allow for, but this is a tremendous mistake. “A man must relate to a community, a... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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  • Web

Connect with Clubs - Recruiting

akates@mba2025.hbs.edu Nicole Wong nwong@mba2025.hbs.edu Matthew Hirschfeld mhirschfeld@mba2027.hbs.edu Club Email rest@studentclubs.hbs.edu Retail & Luxury Goods Club Co-Presidents Isabelle Tarsh itarsh@mba2025.hbs.edu Elizabeth Guterson... View Details
  • Web

Europe - Global

and luxury mean in a changing world. December 2024 Harvard Gazette Learning from Notre-Dame: A Case on Leadership and Preventable Failure What can one of the world’s most iconic landmarks teach us about leadership and operational... View Details
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business Administration, thinks of a student he... View Details
Keywords: by Michael Blanding; Auto
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

than luxurious prizes like electronics or trips. It’s even better if a gift feels personalized. A manager could give an employee who enjoys fitness activities a gift card to a store that sells workout clothes, while giving another worker... View Details
Keywords: by Dina Gerdeman
  • 01 Sep 2023
  • News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative candles, for example, are... View Details
Keywords: by John Quelch
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. [Image: Deagreez] Related Reading The Powerful Strategic Tool Companies Should Not Try to Control The Life of View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 21 Dec 2023
  • Blog Post

Top 10 MBA Voices Blogs of 2023

compassion, and courage. Read More>>> HOW I SPENT MY HBS 2+2 DEFERRAL: SAM PEREZ DIARTE When I was younger, I watched telenovelas with my mom. I looked beyond the drama and strove to have this luxurious life of executives in the... View Details
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

February 2018 Journal of Accounting & Economics Bank CEO Materialism: Risk Controls, Culture and Tail Risk By: Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith Abstract—We investigate how the prevalence of materialistic bank CEOs has evolved over time... View Details
Keywords: Dina Gerdeman
  • 16 Apr 2020
  • Blog Post

Am I Eligible for the 2+2 Program?

notification date in July. You will all be reviewed together. Why? This way can review the entire pool at once - a luxury we don’t have in the (much larger) work-experienced pool. So if you’d like to submit earlier than April, that’s... View Details
  • 07 Nov 2023
  • News

Love and Money

more efficient. And so concierge services like matchmakers or dating coaching or consulting services, they're very expensive. It's a luxury good that you can buy to make it more efficient, so that when you show up for an actual date, you... View Details