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Show Results For
- All HBS Web
(428)
- People (2)
- News (90)
- Research (283)
- Multimedia (1)
- Faculty Publications (50)
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
Clubs News Clubs News Since its launch in 1986, the HBS Association of Northern California’s Community Partners (HBSCP) program has deployed the expertise of more than 1,000 alumni volunteers to enhance the impacts of hundreds of Bay Area nonprofits and View Details
Keywords: Margie Kelley
- 01 Mar 2012
- News
Shop Talk, Different Avenues
launched in Japan in 2009, and last November we started shipping from the United States to over 90 different countries. MT: So your site translates into the local currency? AM: Yes. There are also duties, taxes, and a flat rate for... View Details
- 01 Jun 2012
- News
Around the World
in January, when nearly the entire class of 905 traveled to one of 12 cities in 10 countries for a weeklong immersion to test their ideas in the local marketplace, make adjustments as needed, and deliver a final proposal to their View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
with social media information. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53102 forthcoming Journal of Finance Brokers vs. Retail Investors: Conflicting Interests and Dominated Products By: Egan, Mark Abstract—I... View Details
Keywords: Dina Gerdeman
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 18 Apr 2022
- News
Book Smart
David Risher (MBA 1991) was on a family trip to Ecuador in the spring of 2009, volunteering and touring a local orphanage in Guayaquil, when he noticed a padlock on a nearby building. He asked his tour guide what could possibly be inside... View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
There has been much recent discussion about which objective the United States should pursue—democracy for them vs. security for us—in instances where the two seem at odds. The problem with this debate is that it stems from an imprecise... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
September–October 2017 Harvard Business Review GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration By: Gulati, Ranjay Abstract—Like many other companies, GE under Immelt had to figure out how to balance serving... View Details
Keywords: Carmen Nobel
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's... View Details
- Web
Lavinia Teodorescu | MBA
algorithms prioritize local brands and creators. My goal over the coming years is to develop and grow Gala to become a worldwide fashion retailing platform. LinkedIn: Lavinia Teodorescu View Details
- 10 Mar 2015
- First Look
First Look: March 10
Case 715-022 HEINEKEN-Brewing a Better World The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing... View Details
Keywords: Carmen Nobel
- Web
Past Issues - Alumni
Post-Office Associate Professor Prithwiraj Choudhury and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief Growth Officer... View Details
- 01 Jun 2009
- News
Entrepreneur’s Rwandan Start-Up Gets HBS Support
currently available brands and use locally sourced materials. The female workers ultimately will become owners of the business through microfinance loans. “Lack of access to pads affects not only the... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details
Keywords: Julia Hanna
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live and work in their View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
co-authors, Werner Erhard and Steve Zaffron, and I distinguish integrity from morality and ethics in the following way. Integrity in our model is honoring your word. As such, integrity is a purely positive phenomenon. It has nothing to do with good View Details
Keywords: Martha Lagace
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details