Publications

24 May 2017
News

David G. Bradley, MBA 1977

year is 2017, providing evidence that while Bradley’s manner may be from a bygone age, he’s firmly planted in the 21st century. When Bradley was just 26, he founded a legislative and regulatory research business. “I’d done nothing but... View Details

Keywords: Susan Young

Research Summary

Renovating Democratic Capitalism

By: Malcolm S. Salter

This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

November 1994
Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller

In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details

Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Health Industry; Beauty and Cosmetics Industry

December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details

16 Dec 2019
Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

hovering around 10 percent, for example, when legislation stated that 33 percent of the work should go to women. Now, Rigol says, the Indian government is adopting the same approach used in their study across all states (opening a bank... View Details

Keywords: by Julia Hanna

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include consumer... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

reassessing our approach to advocacy—including political giving in Florida and beyond.” He also announced that Disney had signed the Human Rights Campaign’s statement opposing such legislative efforts and had pledged $5 million in support... View Details

Keywords: by James Heskett

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

The enterprise continued to make money even as it turned slowly to lose market share in a post-monopoly world. The positive net income helped greatly in supporting complacency. In frustration, his change agents waited and waited for a powerful View Details

Keywords: by John P. Kotter

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details