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  • March 2016
  • Case

M-Pesa: Financial Inclusion in Kenya

By: Rajiv Lal, Lisa Cox and Sarah McAra
M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details
Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya
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Lal, Rajiv, Lisa Cox, and Sarah McAra. "M-Pesa: Financial Inclusion in Kenya." Harvard Business School Case 516-011, March 2016.
  • April 1998
  • Case

X-IT Products, LLC

By: Marco Iansiti, Myra M. Hart and Barbara Feinberg
Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company. View Details
Keywords: Forecasting and Prediction; Entrepreneurship; Product Launch; Outcome or Result
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Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "X-IT Products, LLC." Harvard Business School Case 698-084, April 1998.
  • 18 Aug 2014
  • Research & Ideas

Have a Better Idea To Improve Health Care?

adoption of successful health care ideas, the Forum has launched the Health Acceleration Challenge, a competition meant to identify and promote proven innovations that, if more broadly disseminated, could increase the quality and... View Details
Keywords: by Carmen Nobel; Health
  • January 2003 (Revised May 2005)
  • Case

Zipcar: Refining the Business Model

By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
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Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
  • January 1993 (Revised November 1993)
  • Case

Warner-Lambert Ireland: Niconil

By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
Keywords: Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland
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Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
  • 15 Aug 2023
  • Cold Call Podcast

Ryan Serhant: How to Manage Your Time for Happiness

Keywords: Re: Ashley V. Whillans; Real Estate
  • September 1991 (Revised August 1996)
  • Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details
Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States
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Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
  • May 2018
  • Exercise

Data Visualization & Communication Exercise

By: Srikant M. Datar and Caitlin N. Bowler
This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
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Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
  • March 2022
  • Supplement

Pakistan Rising: Bazaar's Growth Story (B)

By: Paul A. Gompers and Gamze Yucaoglu
The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched “buy now, play later” feature. The traction looks... View Details
Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan
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Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (B)." Harvard Business School Supplement 822-099, March 2022.
  • May 1994 (Revised September 1994)
  • Case

STAR TV (A)

By: Michael Y. Yoshino and J. Peter Williamson
Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details
Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States
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Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
  • March 2011
  • Case

United Cereal: Lora Brill's Eurobrand Challenge

By: Christopher A. Bartlett and Carole Carlson
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details
Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; Europe
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Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
  • September 2016 (Revised December 2018)
  • Case

Joan Bavaria and Multi-Dimensional Capitalism

By: Geoffrey Jones and Seema Amble
The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and... View Details
Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Personal Development and Career
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Jones, Geoffrey, and Seema Amble. "Joan Bavaria and Multi-Dimensional Capitalism." Harvard Business School Case 317-028, September 2016. (Revised December 2018.)
  • July 2008 (Revised September 2009)
  • Case

ASUSTeK Computer Inc. Eee PC (A)

By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
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Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
  • January 2011 (Revised April 2024)
  • Case

Triangulate (A)

By: Thomas Eisenmann and Lauren Barley
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web
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Eisenmann, Thomas, and Lauren Barley. "Triangulate (A)." Harvard Business School Case 811-055, January 2011. (Revised April 2024.)
  • April 2010 (Revised July 2014)
  • Case

Apple Inc. in 2010

By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry
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Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
  • September 1995 (Revised December 1997)
  • Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details
Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States
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Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
  • 29 Sep 2020
  • Working Paper Summaries

Centrino and the Restructuring of Wi-Fi Supply

Keywords: by Roberto Fontana and Shane Greenstein; Telecommunications
  • January 2024 (Revised May 2024)
  • Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
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Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
  • 05 Jul 2023
  • Cold Call Podcast

How Unilever Is Preparing for the Future of Work

Keywords: Re: William R. Kerr; Retail; Consumer Products
  • September 1985 (Revised September 1987)
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
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