Launch - Publications - Faculty & Research

May 2010
Teaching Note

Alpen Bank: Launching the Credit Card in Romania (Brief Case)

Teaching Note for 4559. View Details

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; International Finance; Product Positioning; Marketing Strategy; Service Operations; Product Launch; Credit

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March 2020
Teaching Note

Forbidden City: Launching a Craft Beer in China (Brief Case)

By: Christopher A. Bartlett and Carole Carlson

Teaching Note for HBS No. 920-559. View Details

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May 2013
Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham

This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details

Keywords: Analytics and Data Science; Analysis; Product Marketing

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11 Apr 2013
News

Ex-Googler Launches JobArrive to Help You Find a Part-Time Job

Keywords: News, Library, Internet, and Other Services; Information

March 1995 (Revised June 1997)
Teaching Note

Citibank: Launching the Credit Card in Asia Pacific (A) TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-595-026). View Details

Keywords: Credit Cards; Banking Industry; Asia; Oceania

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02 Aug 2024
HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

On a hectic Friday in October 2016, Josh Domingues wondered if he had made a mistake quitting the security of a well-paying job managing contracts for professional hockey players to start a new venture selling nearly expired groceries at discount prices. After all, a... View Details

Keywords: by Lane Lambert; Technology; Information Technology

23 Sep 2009
News

Harvard Business School Launches First Program For Global Energy Executives

29 Jun 2020
News

Como Audio launches crowdfunding effort for a Braintree manufacturing plant

23 Jan 2020
News

It has never been easier to launch a new brand

16 Jun 2021
News

There's No Business Like Your Own Business: Six Essential Tips To Launching A Successful Startup

2024
Chapter

Visionaries and Transformative Product Launches in Computing and Information Business History

By: Shane Greenstein

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September 2015
Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)

By: John Quelch and Sunru Yong

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07 Feb 2010
News

Credit unions launch a savings lottery, and everyone hits the jackpot

18 May 2021
News

Launching a Career in the COVID Economy? Here Are 5 Tips.

28 Jun 2021
Blog Post

Launching a Career in the COVID Economy? Here Are 5 Tips.

Starting a job can feel like stepping onto a movie set without a script. Everyone knows the plot; the challenge is figuring out the role. Managers often know what they want from top performers but rarely explain it. That perspective underpins The Unspoken Rules:... View Details

11 Aug 2021
Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

access to professional networks. After launching a successful pilot as a Social Enterprise Fellow this summer, it is so rewarding to see Advisors who share our mission of racial equity go out of their way to advocate for others — and to... View Details

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

developing solutions with significant technical content. Here, MS/MBA student, Amelia Elverson, shares her experience learning through the sprint method and talks about her 5 key takeaways from Launch Lab 1. As a future product manager,... View Details