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Show Results For
- All HBS Web
(4,743)
- People (25)
- News (1,908)
- Research (2,075)
- Events (5)
- Multimedia (64)
- Faculty Publications (1,447)
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)
By: John Quelch and Sunru Yong
- 09 Jan 2015
- News
5 Tips To Launch Your Mobile App On The Right Foot
- 2024
- Chapter
Visionaries and Transformative Product Launches in Computing and Information Business History
By: Shane Greenstein
Greenstein, Shane. "Visionaries and Transformative Product Launches in Computing and Information Business History." In Writing Computer and Information History: Approaches, Connections, and Reflections, by William Aspray. Rowman and Littlefield, forthcoming.
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)
By: John Quelch and Sunru Yong
- 18 May 2021
- News
Launching a Career in the COVID Economy? Here Are 5 Tips.
- 28 Jun 2021
- Blog Post
Launching a Career in the COVID Economy? Here Are 5 Tips.
Starting a job can feel like stepping onto a movie set without a script. Everyone knows the plot; the challenge is figuring out the role. Managers often know what they want from top performers but rarely explain it. That perspective underpins The Unspoken Rules:... View Details
- 01 Apr 2020
- Blog Post
The Product Design Sprint - 5 Things I Learned in Launch Lab 1
developing solutions with significant technical content. Here, MS/MBA student, Amelia Elverson, shares her experience learning through the sprint method and talks about her 5 key takeaways from Launch Lab 1. As a future product manager,... View Details
- January 2022
- Supplement
Innovation at Uber: The Launch of Express POOL Assignment Solutions Video
By: Chiara Farronato and Caleb Kwon
Video Supplement for HBS Case No. 622-053. View Details
Farronato, Chiara, and Caleb Kwon. " Innovation at Uber: The Launch of Express POOL Assignment Solutions Video." Harvard Business School Multimedia/Video Supplement 622-704, January 2022.
- 01 Sep 2020
- Cold Call Podcast
How to Launch a New Biosciences Product: Start Small or Dive in?
- March 2020
- Teaching Note
Forbidden City: Launching a Craft Beer in China (Brief Case)
By: Christopher A. Bartlett and Carole Carlson
Teaching Note for HBS No. 920-559. View Details
- May 2013
- Teaching Note
Launching Krispy Natural: Cracking the Product Management Code (Brief Case)
By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
- 11 Apr 2013
- News
Ex-Googler Launches JobArrive to Help You Find a Part-Time Job
- December 2022
- Article
I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure
By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits.
Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm
may rush an innovation to market in an attempt... View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
- December 2023
- Supplement
Research In Motion: Launching and Scaling the World's First Smartphone Empire (C)
By: Tatiana Sandino and Samuel Grad
Sandino, Tatiana, and Samuel Grad. "Research In Motion: Launching and Scaling the World's First Smartphone Empire (C)." Harvard Business School Supplement 124-061, December 2023.
- December 2023
- Supplement
Research In Motion: Launching and Scaling the World's First Smartphone Empire (B)
By: Tatiana Sandino and Samuel Grad
Sandino, Tatiana, and Samuel Grad. "Research In Motion: Launching and Scaling the World's First Smartphone Empire (B)." Harvard Business School Supplement 124-060, December 2023.
- 11 Feb 2022
- Video