International Marketing - Publications - Faculty & Research

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September 1988
Case

Honeywell, Inc.: International Organization for Commercial Avionics (B)

By: Frank V. Cespedes

Keywords: Change Management; Marketing; Global Range; Aerospace Industry

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01 Apr 1998
News

Microfinance's Big Payoff: Michael Chu and ACCION International

its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night... View Details

March 2011
Supplement

International Lobbying and The Dow Chemical Company (PPT)

By: Arthur A. Daemmrich

To be used with cases 710027 and 710028. View Details

Keywords: Globalized Markets and Industries; Business Strategy; Business and Government Relations; Chemical Industry

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16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

An internment camp for German citizens in England. Chronicle/Alamy Stock Photo Global enterprises that do business in emerging economies face significant political risks—in extreme cases, imprisonment of their civilian employees during... View Details

Keywords: by Julia Hanna; Manufacturing

International Differences in Entrepreneurship (National Bureau of Economic Research Conference Report)

Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the... View Details

2010
Working Paper

Does Product Market Competition Lead Firms To Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America

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28 Jul 2015
Blog Post

Recruiting in the U.S. for International Students: 101

weeks before I got my offer I was spending as much time in recruiting activities as in class. What’s interesting, now that I know the ending, is how much I resisted actually pursuing the career that I wanted and how, regardless of my efforts in the opposite direction,... View Details

Keywords: All Industries

October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

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2008
Working Paper

Market Reaction to the Adoption of IFRS in Europe

By: Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer and Edward J. Riedl

This study examines the European stock market reaction to sixteen events associated with the adoption of International Financial Reporting Standards (IFRS) in Europe. European IFRS adoption represented a major milestone towards financial reporting convergence yet... View Details

Keywords: Financial Reporting; International Accounting; Financial Markets; Code Law; Standards; Adoption; Europe

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January 1996 (Revised December 1999)
Case

1994-95 Mexican Peso Crisis, The

By: Kenneth A. Froot and Matthew McBrady

Explores the peso crisis of 1994-95 and why it occurred. Students must examine Mexico's policies, the capital market's reactions, and the implications of devaluation for future capital flows and growth. View Details

Keywords: Exchange Rates; International Capital Markets; Devaluation; Currency Exchange Rate; Financial Markets; International Finance; Capital; Mexico

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Long-run Returns to Impact Investing in Emerging Markets and Developing Economies

There is growing interest in impact investing, the idea of deploying capital to obtain both financial and social or environmental returns. Examination of every equity investment made by the International Finance Corporation, one of the largest and... View Details

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

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05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

that its legality and limited occurrence underline crucial new developments in markets for anatomical goods. While the international organ trade is almost unanimously condemned, human cadavers can legally... View Details

Keywords: by Michel Anteby; Health

2024
Working Paper

Capital Market Integration and Growth across the United States

By: Leonardo D'Amico and Maxim Alekseev

What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details

Keywords: Interest Rates; Financial Markets; Economic Growth; Banks and Banking; Analytics and Data Science

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Research Summary

Making Markets Work: An Executive Education Program for Africa

By: Debora L. Spar

In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

worldwide from Euromonitor International. EMIS (Emerging Markets Information System) - Current country and company information emerging markets in Africa, Asia, Australia, Europe, and the... View Details

01 Aug 2008
Research & Ideas

Does Market Capitalism Have a Future?

In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on "The Future of Market Capitalism." The HBS Alumni Bulletin spoke with Bower shortly after the... View Details

Keywords: by Garry Emmons

01 Sep 2008
News

Is Market Capitalism Headed for Trouble?

In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns... View Details

Keywords: Nonprofit / Government

Research Summary

Dissertation: "Essays in International Non-market Strategy and the Political Economy of Environmental Regulation"

My dissertation is part of a research agenda intended to advance our understanding of the interaction between companies and non-market actors (e.g. regulators) in an international context. The empirical setting of my analysis is the European Union Emissions Trading... View Details