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  • Article

Visual Attention to Powerful Postures: People Avert Their Gaze from Nonverbal Dominance Displays

By: Elise Holland, Elizabeth Baily Wolf, Christine Looser and Amy Cuddy
This paper investigates whether humans avert their gaze from individuals engaging in nonverbal displays of dominance. Although past studies demonstrate that both humans and nonhuman primates direct more visual attention to high-status others than low-status others,... View Details
Keywords: Nonverbal Behavior; Eye-tracking; Dominance; Nonverbal Communication; Interpersonal Communication; Power and Influence
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  • Article

Contagion of Cooperation in Static and Fluid Social Networks

By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details
Keywords: Social Contagion; Social Networks; Cooperation; Behavior; Social Media
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  • October 2000 (Revised May 2001)
  • Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan
Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil
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  • Web

Initiatives & Projects - Faculty & Research

together a community of scholars, students, and practitioners to examine those areas where business and society interact and occasionally collide, and to explore how business can help address some of... View Details
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

Ruhr [The Future of the Past: German Capitalism from the Viewpoint of the Rhine and Ruhr] Author:Jeffrey Fear Publication:In Uberschreitungen. Das Wechselspiel von Wirtschaft und Kunst im 19. Jahrhundert [Crossings: The Interaction... View Details
Keywords: Sean Silverthorne
  • March 2024
  • Article

What Makes Groups Emotional

By: Amit Goldenberg
When people experience emotions in a group, their emotions tend to have stronger intensity and to last longer. Why is that? This question has occupied thinkers throughout history, and with the use of digital media it is even more pressing today. Historically, attention... View Details
Keywords: Groups and Teams; Emotions; Cognition and Thinking; Interpersonal Communication
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  • 20 Jun 2005
  • Research & Ideas

Creating a Positive Professional Image

can never know exactly what all of your key constituents think about you, or how they would describe you when you aren't in the room. You can, however, draw inferences about your current professional image based on your interactions with... View Details
Keywords: by Mallory Stark
  • January 2025
  • Article

Reducing Prejudice with Counter-stereotypical AI

By: Erik Hermann, Julian De Freitas and Stefano Puntoni
Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details
Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks
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  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

write a case study about how Sanders, known as “Coach Prime,” applies a military commander’s approach to motivating his team. “Deion reminds me of military officers I’ve served under because of the clear way he communicates and the... View Details
Keywords: by Avery Forman; Sports
  • 2024
  • Article

Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior

By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with... View Details
Keywords: Price; Health Care and Treatment; Communication Technology; Technology Adoption; Customer Focus and Relationships; Health Industry
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  • Web

Creating Emerging Markets

President, Indian Dairy Association; Former Managing Director, GCMMF (Amul) Nigeria Omobola Johnson Senior Partner, TLcom Capital; Former Minister of Communication Technology, Nigeria (2011-15) Oman Mohammed Al Barwani Founder and... View Details
  • 15 May 2024
  • Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

part of drivers: “Whether people utilize automated vehicles is not just a matter of how they view the technology in a vacuum, but it's how they view it in relation to themselves,” says De Freitas, who is also director of HBS’s Ethical Intelligence Lab and focuses on... View Details
Keywords: by Rachel Layne; Transportation; Auto
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

positively associated with well-being. On the other, interactions with random strangers can sometimes make us happier than interacting with our partner or spouse. “When people are with their significant... View Details
Keywords: by Michael Blanding
  • 21 Nov 2023
  • Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
Keywords: by Geoffrey Jones; Beauty & Cosmetics
  • 05 Aug 2022
  • Research & Ideas

Why People Crave Feedback—and Why We’re Afraid to Give It

about a real-life issue. The feedback givers routinely expressed nervousness, predicting the conversation would go poorly. Yet afterward, they typically said the conversation wasn’t as bad as they thought it would be. “The interactions... View Details
Keywords: by Michael Blanding
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

test for the weak tie theory and its impact on the labor market,” says Saint-Jacques. The researchers analyzed whether a connection led to a new job and how strong that connection was, based on how many people the pair had in common in their networks, and the intensity... View Details
Keywords: by Michael Blanding
  • Program

Senior Executive Leadership Program—China

brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details
  • March–April 2017
  • Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 20 Nov 2006
    • Research & Ideas

    Open Source Science: A New Model for Innovation

    scientific problem solving? Yes, and it comes from an unexpected and unrelated corner of the universe: open source software development. That's the view of Karim R. Lakhani, an assistant professor at Harvard Business School with an extensive research background in open... View Details
    Keywords: by Martha Lagace