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      • December 2019 (Revised June 2025)
      • Case

      Mãe Terra and Unilever (A)

      By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
      The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
      Keywords: Mergers & Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2025.)
      • December 2019
      • Supplement

      Mãe Terra and Unilever (B)

      By: Lynn S. Paine, Ruth Costas and Mariana Cal
      Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original... View Details
      Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
      • December 2019 (Revised November 2021)
      • Course Overview Note

      The Entrepreneurial Manager: Spring 2022

      By: Mitchell Weiss and Benjamin Henkes
      This is the course overview note for “The Entrepreneurial Manager,” taught in the first year at Harvard Business School. Students will learn how to be opportunity-driven managers and how to lead under uncertainty. They'll learn how to identify opportunities, how to... View Details
      Keywords: Entrepreneurial Management; Entrepreneurship; Management
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      Weiss, Mitchell, and Benjamin Henkes. "The Entrepreneurial Manager: Spring 2022." Harvard Business School Course Overview Note 820-082, December 2019. (Revised November 2021.)
      • December 2019 (Revised December 2022)
      • Case

      TXU (A): Powering the Largest Leveraged Buyout in History

      By: Trevor Fetter, Erik Snowberg and Rebecca M. Henderson
      This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the... View Details
      Keywords: Leveraged Buyouts; Transformation; Insolvency and Bankruptcy; Environmental Sustainability; Business and Shareholder Relations; Business and Stakeholder Relations; Energy Generation; Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Utilities Industry; Energy Industry; Texas
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      Fetter, Trevor, Erik Snowberg, and Rebecca M. Henderson. "TXU (A): Powering the Largest Leveraged Buyout in History." Harvard Business School Case 320-064, December 2019. (Revised December 2022.)
      • 2019
      • Chapter

      Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet

      By: Stephen A. Greyser and Ragnar Lund
      This chapter presents and interprets two field-based studies of sponsorship collaborations between major museums and significant financial institutions—a global multi-year partnership between the Guggenheim Foundation and UBS, and the pioneering regional integrated... View Details
      Keywords: Museums; Financial Institutions; Partners and Partnerships; Culture; Cooperation
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      Greyser, Stephen A., and Ragnar Lund. "Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet." Chap. 11 in Museum Marketization: Cultural Institutions in the Neoliberal Era, edited by Karin M. Ekström, 188–207. Mastering Management in the Creative and Cultural Industries. Routledge, 2019.
      • 2019
      • Article

      Overcoming Cultural Resistance to Open Source Innovation

      By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
      Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
      Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
      Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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      Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
      • 2019
      • Working Paper

      Thinking Outside the Box (12): The Benefits of Increased Transparency in Employer-Sponsored Health Insurance for the 180 Million Insured

      By: Regina E. Herzlinger and Barak D. Richman
      Economists have long noted that the tax exclusion of employer-sponsored insurance (ESI) caused workers to purchase health plans that differ in price and other characteristics from those they would otherwise choose for themselves. We explore the short-term and long-term... View Details
      Keywords: After-tax Income; Consumer-driven Health Care; Health Care Costs; Health Insurance; Income Inequality; Tax Policy; Health Care and Treatment; Cost; Insurance; Income; Equality and Inequality; Taxation; Policy; United States
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      Herzlinger, Regina E., and Barak D. Richman. "Thinking Outside the Box (12): The Benefits of Increased Transparency in Employer-Sponsored Health Insurance for the 180 Million Insured." Duke Law School Public Law & Legal Theory Series, No. 2020-4, December 2019.
      • November 2019 (Revised May 2020)
      • Case

      Collibra

      By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley
      Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details
      Keywords: Entrepreneurship; Governance; Innovation and Invention; Technological Innovation; Markets; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Internet and the Web; Customer Focus and Relationships; Customer Satisfaction; Expansion; Information Technology Industry; Technology Industry; Europe; Belgium; Brussels; North and Central America; United States; New York (city, NY); New York (state, US)
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      Applegate, Lynda M., Jeffrey F. Rayport, and Julia Kelley. "Collibra." Harvard Business School Case 820-013, November 2019. (Revised May 2020.)
      • November 2019 (Revised September 2022)
      • Case

      TripAdvisor: An Itinerary for Growth

      By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
      In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
      Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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      Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
      • 2019
      • Working Paper

      From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

      By: Mihnea Moldoveanu and Das Narayandas
      We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details
      Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing
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      Moldoveanu, Mihnea, and Das Narayandas. "From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing." Harvard Business School Working Paper, No. 20-061, November 2019.
      • November 2019 (Revised December 2019)
      • Case

      Martini Klinik: Prostate Cancer Care 2019

      By: Michael E. Porter, Jens Deerberg-Wittram and Thomas W. Feeley
      Since its establishment in 2005, Hamburg’s Martini Klinik had single mindedly focused on prostate cancer care with a commitment to measure long-term health outcomes for every patient. A wholly owned subsidiary of the University Hospital Hamburg, Martini Klinik was a... View Details
      Keywords: Health Care; Michael Porter; Jens Deerberg-Wittram; Clifford Marks; Prostate Cancer; Health Care Policy; Value Agenda; Integrated Practice Units; Outcomes Measurement; Health Care and Treatment; Value; Health Disorders; Insurance; Medical Specialties; Outcome or Result; Measurement and Metrics; Business Processes; Insurance Industry; Health Industry; Germany
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      Porter, Michael E., Jens Deerberg-Wittram, and Thomas W. Feeley. "Martini Klinik: Prostate Cancer Care 2019." Harvard Business School Case 720-359, November 2019. (Revised December 2019.)
      • November 2019 (Revised June 2020)
      • Case

      Shiseido Acquires Drunk Elephant

      By: Jill Avery
      On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
      Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan
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      Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
      • October 2019 (Revised December 2019)
      • Supplement

      Extend Fertility: Conceiving the Market for Egg Preservation (B)

      By: Debora L. Spar and Olivia Hull
      Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry
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      Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (B)." Harvard Business School Supplement 720-017, October 2019. (Revised December 2019.)
      • 2019
      • Chapter

      The Consequences of Mandatory Corporate Sustainability Reporting

      By: Ioannis Ioannou and George Serafeim
      A key aspect of the governance process inside organizations and markets is the measurement and disclosure of important metrics and information. In this chapter, we examine the effect of sustainability disclosure regulations on firms’ disclosure practices and... View Details
      Keywords: Mandatory Disclosure; Mandatory Reporting; Sustainability; Corporate Social Responsibility; Social Impact; Valuation; China; South Africa; Europe; Asia; Regulation; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Corporate Governance; China; Denmark; Malaysia; South Africa
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      Ioannou, Ioannis, and George Serafeim. "The Consequences of Mandatory Corporate Sustainability Reporting." In The Oxford Handbook of Corporate Social Responsibility: Psychological and Organizational Perspectives, edited by Abagail McWilliams, Deborah E. Rupp, Donald S. Siegel, Günter K. Stahl, and David A. Waldman, 452–489. Oxford University Press, 2019.
      • October 2019 (Revised July 2020)
      • Case

      Serbia at a Crossroads

      By: Sophus A. Reinert, Federica Gabrieli and Jyotika Banga
      In the fall of 2018, Serbia found itself at a crossroads yet again. Following the Balkan Wars of the 1990s and the collapse of Yugoslavia, the country had embarked on a slow and arduous process of accession to the European Union (EU). This had been further hampered by... View Details
      Keywords: Geopolitics; EU Accession; Economic Systems; Government and Politics; War; Social Issues; Serbia
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      Reinert, Sophus A., Federica Gabrieli, and Jyotika Banga. "Serbia at a Crossroads." Harvard Business School Case 720-004, October 2019. (Revised July 2020.)
      • October 16, 2019
      • Article

      Where ESG Fails

      By: Michael E. Porter, George Serafeim and Mark Kramer
      We are entering a new stage of understanding of the linkage between investment performance and social impact. Previous approaches, such as socially responsible investing and environmental, social, and governance (ESG) screening, have obscured the opportunities for... View Details
      Keywords: ESG; Sustainability; Environment; Social Impact; Impact Investing; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Shared Value; Environmental Sustainability; Social Issues; Investment; Value; Strategy
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      Porter, Michael E., George Serafeim, and Mark Kramer. "Where ESG Fails." Institutional Investor (October 16, 2019).
      • October 2019 (Revised February 2020)
      • Case

      Thermax—Changing of the Guard

      By: Christina R. Wing and Inakshi Sobti
      Thermax is an engineering company in India that provides integrated solutions in energy, environment, and chemicals. The Aga family along with family trusts owns 62% of the company. Post a restructuring exercise in 2000, Thermax transforms itself from a small family... View Details
      Keywords: Family Business; Transformation; Business Conglomerates; Strategy; Management Succession; Selection and Staffing; Organizational Culture
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      Wing, Christina R., and Inakshi Sobti. "Thermax—Changing of the Guard." Harvard Business School Case 620-043, October 2019. (Revised February 2020.)
      • October 2019
      • Supplement

      Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement

      By: Boris Groysberg and Sarah L. Abbott
      Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details
      Keywords: Human Resources; Entrepreneurship; Growth Management; Finance; Leadership; Operations; Problems and Challenges; Human Capital; Growth and Development; Private Equity; Shipping Industry; Brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement." Harvard Business School Multimedia/Video Supplement 420-710, October 2019.
      • October 2019
      • Case

      Leading Bank Leumi into the Future

      By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan
      An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry... View Details
      Keywords: Mobile Banking; Digital Banking; Fintech; Startup; Financial Services; Artificial Intelligence; Innovation; Efficiency; Organizational Change; Personal Development; Female Ceo; Banks and Banking; Mobile and Wireless Technology; Leadership; Organizational Change and Adaptation; Innovation and Invention; Disruption; Information Technology; Opportunities; Performance Effectiveness; Personal Development and Career; AI and Machine Learning; Financial Services Industry; Banking Industry; Israel
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      Margolis, Joshua D., Allison M. Ciechanover, Nicole Keller, and Danielle Golan. "Leading Bank Leumi into the Future." Harvard Business School Case 420-063, October 2019.
      • October 2019
      • Case

      Kaspi.kz IPO

      By: Victoria Ivashina and Esel Çekin
      This case follows Kaspi.kz, a private equity (Baring Vostok) co-owned retail bank in Central Asia that evolved into a fintech, payments and e-commerce company. It provides insights into private equity financing, portfolio company management, and initial public offering... View Details
      Keywords: Finance; Private Equity; Initial Public Offering; Organizational Change and Adaptation; Central Asia
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      Ivashina, Victoria, and Esel Çekin. "Kaspi.kz IPO." Harvard Business School Case 220-007, October 2019.
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